production proposal

Within my poster I use features such as placing marvel comic cover of  Avengers vs. X-men within the title to appeal to more of the marvel fan group, I also used celebrities within the exterior of the title to appeal to their individual fan base and represent how quality due to ow popular the actors are at the time for representing that type of review within the view of the movie, for example I used Robert downey jr., Hugh Jackman, Benedict Cumberbatch and Chris Hemsworth which are quite popular within both the marvel universe but also the latest blockbusters . The use of natural lighting for presenting the superhero's as the teams they are arranged in and contrast the lighting with the blue, white and green sketched filtered title, to present the original comic cover of the franchise to make it relevant to marvel fanatics, but make the outside the fan base to realise the genre and style of movie through seeing the comic features in the cover but also the marvel logo to signify the movie as a sequel to past marvel franchises.  I tried to apply the text that would create a dramatic enviroment to present some ideas to the audience of the emotion and style in the movie which isn't just visual help of the action, superhero type of movie. Due this would be presented within the marvel universe which is linking the movie with movie such as X-men, wolverine with the latest such as first class and the avengers franchise which bring a variety of character and story to gradually get to this point of what this movie consist of by giving the information of the end. The other types of ways I could advertise the film would be through prizes and competitions within the fast food community but also sponsors on TV and advert on TV and other media and social media material to keep the audience updated and show exclusive features of the movie and peeks of the teaser within the easter egg of the next avengers or X-men franchise.

£220 million budget for this movie with the production company as Marvel studio but this could also be funded by disney since they partners with them at 2009 due to being within the Marvel franchise. The distrubutor of the movie would be cinemas such vue, cineworld, odeon and imax to give it exposure and make sure it's a viewed on well know companies. The industry would mainly be a Major studio since I would use a variety of actor who are popular worldwide and not seem more individually made by a country for a world wide client.

The countries listed would be chosen due to popularity and fan base but also profit who would contribute enough profit for the film to become beneficial compared to the budget:

• B&H Film Distribution (2012) (Ukraine) (theatrical)
• Feelgood Entertainment (2012) (Greece) (theatrical)
• Forum Cinemas (2012) (Lithuania) (theatrical)
• Forum Film Poland (2012) (Poland) (theatrical)
• Forum Hungary (2012) (Hungary) (theatrical)
• Walt Disney Studios Japan (2012) (Japan) (theatrical)
• Walt Disney Studios Motion Pictures (2012) (Argentina) (theatrical)
• Walt Disney Studios Motion Pictures (2012) (Belgium) (theatrical)
• Walt Disney Studios Motion Pictures (2012) (Brazil) (theatrical)
• Walt Disney Studios Motion Pictures (2012) (Canada) (theatrical)
• Walt Disney Studios Motion Pictures (2012) (Germany) (theatrical)
• Walt Disney Studios Motion Pictures (2012) (France) (theatrical)
• Walt Disney Studios Motion Pictures (2012) (Netherlands) (theatrical)
• Walt Disney Studios Motion Pictures (2012) (Singapore) (theatrical)
• Walt Disney Studios Motion Pictures (2012) (USA) (theatrical)
• Walt Disney Studios Motion Pictures (2012) (Venezuela) (theatrical)
• Walt Disney Studios Sony Pictures Releasing (WDSSPR) (2012) (Russia) (theatrical)
• Westec Media Limited (2012) (Cambodia) (theatrical)
• Epix (I) (2013) (USA) (TV)
• FX Network (2014) (USA) (TV) (cable)
• Home Box Office (HBO) (2012) (Netherlands) (TV) (limited)
• Intercontinental Video (2012) (Hong Kong) (DVD)
• Intercontinental Video (2012) (Hong Kong) (Blu-ray) (DVD)
• Veronica (2014) (Netherlands) (TV)
• Walt Disney Studios Home Entertainment (2012) (Argentina) (DVD)
• Walt Disney Studios Home Entertainment (2012) (Argentina) (Blu-ray) (DVD)
• Walt Disney Studios Home Entertainment (2012) (Germany) (DVD)
• Walt Disney Studios Home Entertainment (2012) (Netherlands) (DVD)
• Walt Disney Studios Home Entertainment (2012) (Netherlands) (Blu-ray) (DVD)
• Walt Disney Studios Home Entertainment (2012) (USA) (DVD)
• Walt Disney Studios Home Entertainment (2012) (USA) (Blu-ray) (DVD)
• Zon Lusomundo Audiovisuais (2012) (Portugal) (all media)

The genre of action but including slight comedy is quite popular within the industry such as red 1&2, guardians of the galaxy and expendables trilogy. Which suggest a lot of awareness for the movie when it's viewed. The main actor of the film would be Robert downey jr., Hugh Jackman, Benedict Cumberbatch and Chris Hemsworth, 

Hugh Jackman Logan / Wolverine James McAvoy ... Charles Xavier Michael Fassbender ... Erik Lehnsherr Jennifer Lawrence ... Raven / Mystique Halle Berry ... Storm Nicholas Hoult ... Hank / Beast Anna Paquin ... Rogue Ellen Page ... Kitty Pryde Peter Dinklage ... Dr. Bolivar Trask Shawn Ashmore ... Bobby / Iceman Omar Sy ... Bishop Evan Peters ... Peter / Quicksilver Josh Helman ... Maj. Bill Stryker Daniel Cudmore ... Colossus Bingbing Fan ... Blink

Robert Downey Jr. ... Tony Stark / Iron Man Chris Hemsworth ... Thor Mark Ruffalo ... Bruce Banner / Hulk Chris Evans ... Steve Rogers / Captain America Scarlett Johansson ... Natasha Romanoff / Black Widow Jeremy Renner ... Clint Barton / Hawkeye Samuel L. Jackson ... Nick Fury Don Cheadle ... James Rhodes / War Machine Aaron Taylor-Johnson ... Pietro Maximoff / Quicksilver Elizabeth Olsen ... Wanda Maximoff / Scarlet Witch Paul Bettany ... Jarvis / Vision Anthony Mackie ... Sam Wilson / Falcon

The ethical and social concerns would be since the film present violence and is certified as a 12a rating id the violence is too major and unapropriate for under 15 which would not balance the style of movie such as drama and  comedy which would dissolve the impact of the whole movie.

VIP seatsBig comfy, VIP cinema experience with the best views in the cinema	£2.00
3DAction that pops and jumps out of the screen - a must for big blockbusters.
Adult	£2.30
Student/Teen/Senior/Child	£1.60
Family	£6.40
3D Glasses	£1.00
Over 18s ScreeningsFor films without distraction, this is your choice. No ringtones, chatting or flying popcorn.	£1.05

questionaire and summary of film poster

How old are you?

5-6   7-8   9-10   10-11   12-13   14-15   16+

Are you a marvel fanatic?

yes                 no

Would you watch the movie due to the poster campaign?




How could I improve my poster to appeal to your age group?


The information I gathered in the questionnaire to improved or keep untouched for the film poster I created was the usual age group who would watch this movie is mainly over the age group of 10 and over due to the thought of super heroes and the ideal of the branding marvel franchise. Most of the young generation were based on marvel fanatics with a few subject who aren't within the fan base but still would be interested in the product. From the overall view some of the people mainly favored in watching the movie due to he quality of the poster advertisement and the use of fast pace colour formatting. However, some would just watch the movie if the film had good reviews and are interested to watch it any due to being already won from past marvel movies and would follow the story line within the marvel universe from being within the fandom. Through the review of the overall comments the only improvement I saw within the questionnaires were to improve the font and arrangements such as the actor name placements and details of date and the certification. But overall the information I got back was quite successful and was happy to make slight changes.

magazine log

James Fisher log
Monday 20th april
I helped out the group with design ideas and tried to produce a routine and step by step on how to carry out the research and how to produce the outcome

Monday 27th april
Started to design the logo of the magazine through photoshop but also made and got resources for the draft of the magazine cover. Logo was then changed the following lesson to a more simplified and clean design.

Monday 11th april
Finished off cover then start off a double page spread with content.

Monday 18th May

I will be finishing off the planning and preparation for the the group presentation stage and going to present to a focus group our product.

Cast list and production

Dancer
Daisy

Camera man
Tom and James

Director
James

Background actors in wanzes
Luc, Brandon, James, Kieran, ?

Person throwing skittles
tom

editor
James

Script of advert

Script
Video                                                                             Audio

(female dancer stood centre of the camera)

                                                                                     Music starts playing: Taylor Swift shake it off

(At the same time the music starts the dancer
 starts dancing- maybe include lip sinking)

Once the music starts dying down the
dancer slow and suddenly stops in the centre of the
 camera and a person in a wanze or morph
suit is beside the camera and throws skittles in
 the dancers face which then blends in
with anther camera shot which
uses soft drink being thrown in the
dancers face.
                                                                                  within the scene the cut scene with cartoony                                                                                             humorous sound effects
Freeze frame close on the dancers face
                                                                                 
                                                                                  N- feel the rainbow taste the rainbow

                                                                                  including some kind of jingle in low volume                                                                                             behind narration

                                                                                 N- no artificial colour or sweetners applied

Then resume the clip which is after
the freeze frame then end

film idea

avengers vs xmen
part one

The genre of this movie would be action, super hero's and comedy and would be contributed as a marvel movie. This is due to the frequent technique within the marvel franchise by applying slight aspect of comedy within the background of some fast paced and thrilling action in the battle ground of new york city of america.

plot

Prologue

Sam Alexander, a member of the Nova Corp, arrives on Terrax's home planet with a warning, but before he can deliver it, Terrax engages him in battle. The battle is interrupted by the arrival of the Phoenix, the threat that Alexander came to warn against. Terrax is seemingly destroyed in the aftermath as Alexander escapes, resumes his mission and travels to Earth, the next planet in the Phoenix's path.

Act 1 – "It's Coming"

Some days later, Sam Alexander crash-lands on Earth and delivers a vague warning to the Avengers before lapsing into a coma. Iron Man deduces that the threat is the Phoenix Force and it is returning to Earth. At the X-Mansion, Wolverine tells Captain America that he believes the Phoenix is coming for Hope Summers. Captain America then travels to Utopia to ask Cyclops to hand Hope over to the Avengers so that they can place her into protective custody. Cyclops refuses, believing Hope to be the mutant messiah, and orders Captain America to leave. After a brief exchange, Captain America assembles the Avengers on Utopia.

As war breaks out between the Avengers and X-Men on the beaches of Utopia, Emma Frost takes Hope inside the compound and leaves her with members of the Lights for her protection. Hope knocks out the Lights, believing that she is the cause of the war and insisting she is the one that must end it. Spider-Man and Wolverine infiltrate the compound and find Hope, but are defeated by her growing Phoenix powers. She then leaves Utopia as more X-Men and Avengers rush into the compound. Meanwhile, in deep space, Thor leads the Secret Avengers as they prepare to encounter the Phoenix Force.

After convincing the Avengers that they have surrendered, Cyclops's Extinction Team escape from Utopia in order to track down Hope. The Avengers follow suit, using Rachel Summers to operate Cerebra, but they discover that Hope has masked her trail, unaware that Rachel is working as a double agent for Cyclops. Captain America and Wolverine then get into an altercation aboard the Quinjet over how to handle Hope should they find her, with Wolverine believing that she must be killed, and he is ejected from the plane.

Wolverine is rescued by Hope, who asks for his help to reach the Blue Area of the Moon. Meanwhile in space, Thor and the Secret Avengers are defeated by the Phoenix. On Earth, the Avengers and the X-Men search for Hope in Wakanda, the Savage Land, Wundagore, Latveria and Tabula Rasa. Wolverine and Hope travel to the Moon, but on the way Wolverine signals Captain America, who follows them with a team of Avengers. The X-Men arrive soon afterwards, after Emma Frost scans Captain America's mind. As both sides begin to fight, a nearly-unconscious Thor falls to the lunar surface and points out that the Phoenix is coming.

While both teams fight, Hope starts to lose control of herself and, fearing she was wrong about her ability to handle the Phoenix, asks Wolverine to kill her. Meanwhile, Iron Man and Giant-Man prepare a disruptor weapon to kill the Phoenix. Iron Man uses the weapon to shoot the Phoenix, but instead of killing it, the blast separates it into fragments, which bond with Cyclops, Emma Frost, Namor, Colossus and Magik. The five mutants defeat the Avengers and head back to Earth with Hope.

Characters

Iron man 

cpt america 

black widow 

thor

jean grey

phenix

emma frost

colossus

Magik

namor

Ant man

juggernaut
dr strange
rogue
spiderman
iron fist
nova
vison
scarlet witch
quick silver
cable
gambit
Racheal grey
hope summers
cyclops
magnito
ice man
black panther
hawkeye
red hulk
wolverine
beast
profesor X

The movie that influenced avengers vs. X men would be from avenger 1/2, X men trilogy,X men origins, the wolverine, X men days of future past. These gradually leak the information of whats to come such as the fight between mutants to avengers fighting off aliens and Ultron the corrupted robot. Then goes to the phenix carrying out the destruction of the world  

Auteur study

Edgar Wright is a english director and writer  who was born within april 18th 1974, he's well known for his movies of shaun of the dead (2004), Hot fuzz (2007) and Scott Pilgrim vs. the world (2010) and At worlds end (2013). He's mainly well known for for his constant techniques in his films such as fast action style editing, frequently mundane tasks, including quick pans and crash zooms. This also contributes to the use of sound effects which harmonies with the speed of the camera pan and zooms which cancels out the scenes background music which applies the comedic aspect to the comedic effect he puts into most of his well known films by using detail to most of the scenes to make sure that for example in shaun of the dead they use details of the music and position of shaun in the walking scenes to convert the audience attention on the change from a romantic comedy of shaun trying to change his life to zombie horror genre creeping into his background which then shows how Edgar Wright uses suttle aspect in his scenes to apply the hybrid genre into his films which is unique to his style of directing.


Edgar wright creative ideas was influenced by dawn of the dead
within his movie 'shaun of the dead' which was produced as a parody of the film produced within the 1978. The film 'hot fuzz' was influenced by the american cop movie such as Bad boys 2  and Point Break which are quite similar since they show two cops who are fighting together to fight crime with explosions in the background and bad ass stunts which hot fuzz portrays as a parody by referencing them in the movie store but also using a quick scene from point break where the bad guys running away and one of the main cops trys to shoot him however hesitates while the bad guy stares at him as a way of manipulating his feeling and then the cop instead shot up to the sky. Hot Fuzz presents this in the scene where Danny has  chance to stop his killer dad by shooting him however due to his relation status and only family he cant shoot him so he shoots up to a sky.

                              

Compared to Hot Fuzz the techniques within shaun of the dead was that they use similar characters from one movie and use them as different oles within the other movie for example the main characters Simon Pegg in hot fuzz as the highly skilled officer sent to a village to be promoted an is a workaholic and gradually discovers to suppress his work ethic and learn how to have fun by his new partner who similar actor who was Shaun in Shaun of the dead's partner or roommate Nick Frost, he uses this character to seem quite relaxed and only thinks of life as a massive fun ride so that it maintains in both films shaun fun and interesting personality which helps shaun find his way throughout both films. But also show how they use Bill Nighy who used as the hated step father in shaun of the dead and then within hot fuzz is presented as the met chief inspector in hot fuzz. What Wright uses this actor for in his films are the characters which have that type of high authority who's seems strict and hated but then seen as the nice innocent guy in shaun of the dead who dies in the car after telling the truth of how much he cares about shaun. The setting used
in all films are the pub where for all movie such as shaun of the dead, hot fuzz and at worlds end where they use the pub as a social chilling scene where they show the meaning of fun and gradually leaks out into other scenes to show how the character are easing out of stress situations. Also, these conventions are common within At worlds end such as similar main characters of simon Pegg's and Nick Frost, however they change the position of the character drastically to suggest how clever Edgar wright is to change the personality of the characters so that he make the audience compare the character an actors to the other film. A example of this is that Simon Pegg's character in other films they use him as the guys who is the sensible or the low life who needs to change to his life and Nick Frost they use him as the guy who is the obstacle to Simon Pegg. But in the latest add on to the trilogy they swap roles from Simons sensible to his more childish living in the past personality, then from Danny's childish unorganised self to a formal ,high payed and sensible character. But similarly they show Bill Nighy as the leader for blanks which present how they still show him as some kind of authority which would manipulate the character of simon Pegg's and Nick Frost's lives. This suggests that edgar wright uses the position of his actor in a way that would link all the films together and still have a different storyline which is quite a unique and creative signature in his work within the use of character section.

The way edgar wright uses camera angles in his scenes to present a individual signature visually to the editing is by from his scene to scene quick pan so that he presents the fast pace to the audience but also presents the speed of the movement by applying sound effects such as whoosh and zoom to present the pace of the scene an how intense the situation is which could seen as a humour input and a way to apply a dramatic entity within the editing intense of just the storyline. The main lighting show which link all the film together is the quite soft lighting within all the pub scenes which suggest a positive enviroment for the character to relax and have social time within the outside of the pub which is alot going along from robots and zombies to a village secret cult and and farmers wife with guns. The use of dialogue is quite impressive how he makes it so detailed on when and how suttle he places links and references of the other films but also the films that he's producing a paradies in the films. For example in hot fuzz Nick frost's character is on a mission to ease up he stress from Simon Pegg's characters workaholic ways by watching movies which he's pick to classic american crime movies point break and Bad Boys 2. Within the camera techniques he uses in all his films are quick cutting so that he give key aspects of the scenes so that it gives the audience short clip which give them enough information about the situation and not waste film time on slow waste clips which arent't important to the events.