Friday 3 October 2014

Evauation on my first radio advert on iPhone 6



Style
I feel that the radio advert was successful since its contain a bit of humour from the quote 'and security which keeps your boyfriend or girlfriend from looking at your phone history but the rest is your problem' within 7 seconds. I could say its also factual since within 15 seconds this allows the audience to have a little teaser of what the product has to offer.

Music Bed/ sound effects
I tried to add in sound effects such as explosions in the background of my voice over so that the start from(show time) to make it intense so that the audience is urging to see the final outcome of the advert or that they want more detail of what the commercial is advertising. I used music so that it produces a more upbeat tone to contrast with the dull and low voice over. I also due to using the song footloose it appeal to older generations popular classic films so it appeals to all age groups. The purpose of this advertisement is to promote the product 'iPhone 6' so that it gain popularity and reach national growth, I added voiceover with me talking about the product details to make sure the audience wouldn't become confused on what they benefit them. This is shown within 15 seconds.

Voice over
Within bits of the original voice over content it had a lot of problems with stuttering and massive pauses so what I did to produces solution to the problem was to go onto reaper and edit the voice over by cutting out the problems however produced another problem which was that some voices have different volumes which made it not smooth.

Persuasive Techniques
I used music choice of footloose from the date of 1984 and 2011 to appeal to older generations to make sure that they don't miss judge the product that its only for the younger generation because they can actually pay for the product. I also used humour so the audience don't get bored within the first second of the advert and want to keep listening to it.

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