Monday, 29 September 2014

compare and contrast of commercial radios

Magic 105.4
The genres of this radio station is mostly classic rock, soft and old fashioned music which appeal mostly to adults to appeal to a older generation. The schedule for todays station is:

1:00-3:00 mellow magic
4:00-5:00 early breakfast with martin collins
6:00-9:00 foxy in the morning
10:00-13:00 mid morning with gary vincent
14:00-16:00 afternoons with Angie Greaves
17:00-19:00 More music drive time with Nick Snaith
20:00-24:00 mellow magic with Danny Pietroni

Martin Collins is a host which is used to start of a calm early morning to the radio

Foxy in the morning is used for travel and latest new with weather.

Gary Vincent used to show the best music, news, weather and give out request at the start of 1:00

Angie Greaves used to present music through out the afternoon

Nick Snaith present music and undated new and weather while people are driving

Danny Pietroni is used to allow the audience to relax after a days work

The audience which this radio station is targeting is older audience from 30+ because the music presented was popular within their younger past generation.

Capital FM

The genre the radio station presents is more pop music which is suitable to the audience of a more younger generation compared to magic because it more of the music which is presently popular within the teenage growing society. The age group which would the station would be appealed to would be 11-30.

The radio schedule for today is


00:00

Christian Williams

Join Christian for the biggest tunes from the Capital playlist. Get involved @CapitalOfficial on Twitter or hit capitalfm.com for more.


Will Cozens
01:00
Will takes you into the early hours with the biggest tracks from the Capital playlist. Get involved @CapitalOfficial on Twitter


04:00

Ant Payne

Ant's got all the biggest and best hits around. You can join the conversation @CapitalOfficial on Twitter and online at capitalfm.com!

06:00

Capital Breakfast

Set your alarm! Dave Berry & Lisa Snowdon wake up London with the biggest tunes. Get involved @958CapBreakfast on Twitter.

10:00

Pandora

Join Pandora for the biggest tunes and all your favourites from the Capital playlist. Get involved @CapitalOfficial on Twitter or hit capitalfm.com for more.

13:00

The Bassman

The Bassman's on hand with the biggest hit music including Rita Ora, Katy Perry, Miley Cyrus, Ed Sheeran and more. Join the conversation @CapitalOfficial on Twitter.

16:00

Greg Burns

Join Greg for all the biggest hits and latest traffic and travel news for your journey home.

19:00

Marvin Humes

Marvin Humes takes over Capital with a mix of the hottest club tracks around plus the biggest anthems from the playlist.

22:00

Max

Max has all the hits from the Capital playlist, plus she'll be interviewing the world's biggest music artists and featuring exclusive live performances from your favourite stars.

The similarities of these separate radio station are that:
They both present a music genre
They both try to suit their viewers
They both change host per hour or more

The difference of these 2 radio station are:
Magic is showing older, classic music suitable for older generation
Capital shows more present popular music which appeals to younger generations 

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