Research on radio adverts

Subways 'big hot pastrami' which is advertising a sandwich produced by subway this advert would be shown within in radio stations such as magic, capital, kiss FM an other radio advert to make it available to all age groups to give them a variety of target audiences o buy they product. It  starts off and carries on using narration by producing a theatre atmosphere through announcing the play being Jack and the bean sprout and uses story telling to one appeal to children and two advertise the product as a easy way to understand. The music in the background makes the advertisement feel carefree and dreamy to fit the story telling ideal, this also help make the audience calm and easy to persuade to buy the food product. The sound effects such as feet stomping makes sure that the audience can feel like there in the scene of the advertisement by using sounds which are relevant to this specific scene. I like this advert because it adds interest for younger age group so that it could appeal to most of the age groups. However, theres still more things to add to improve this advert such as they could of promoted the company the same time as promoting the sandwich for example input the name of the company and add a little detail to inform what the audience is dealing with.


Doctor Who: Day of the doctor radio advert

This is advertising the TV series season finale called Doctor Who, this advert is being presented by BBC Radio station. The length of the radio advert is 0:44 seconds long and uses voices over from the main character doctor played by the actor Matt Smith which is acting out within the radio to appeal to the fans in character but also give them curiosity and a teaser of what going to happen on the 50th anniversary special of the doctor. The music used in the background of the advert is the Tv show theme tune which would make sure that the audience knows what their listening to. the target audience of this advert would be the fans who are interested in the series and the age group would be all ages because the TV show would have started for a long period of time and would be considered as a family show. this advert is very effective because it adds little teasers so that it makes the audience want to watch it even more than they did before plus uses the memorable theme tune of the TV show to indicate that its coming soon and make sure the audience knows what they are listening to through sound. This advert uses pastiche so that it promotes the show within its advertisement and uses a minor amount of story telling of how the doctor is going back in time and heading for his mysterious past self and find out what happened to him.

Wonga.com - straight talking money radio advert

This advert is promoting wonga.com, the radio station which this be used on would be magic FM, radio 1 and capital FM, length of this of this advert is 0:41 seconds long. This product uses music to present what the company/website is for and hat are thy showing to the audience within this advert, but also it make it seem more interesting than just having given the details of their straight talking money policy by just someone talking about it for 41 seconds. The targeted audience would be people who might be having money difficulties or maybe dying to avoid having money difficulties. this is effective because they use music which is easy to memorise so that they have the tune in their head to make it most likely for the audience to accept their offer.