Music Video purposes

Promoting a single

The purpose of promoting singles is so that its shows the artist persona and style and make the viewers clear of what he's all about and what type music they create. This also allows them to promote the songs so that it get popular and gives confidence the the band or artist to produce more songs.




Promoting a album

 Purpose of promoting a album is to use a song which would be the single which would give people awareness of the new album being produced and make sure the audience don't miss out on a new album for long and that they get more sales once the album is out.

The ending of the song they gradually show the name of both the band and the album name by graffiti with a medium camera shot and nothing surrounding it to make sure the viewer is focusing on it more than its surroundings. The purpose of this video is clearly to promote the bands new album. The Graffiti within the music video starts to be shown around 2:52 which suggest how they promote the name of the album as the fine of the song.

Promoting a new artist
The purpose of this is is to try giving a wide advertisement of the new artist to give awareness and to allow people who are interested in their music to make sure they don't miss out and allow them to find out. For example, Ed Sheeran used songs such as a team to show not actually him to keep his appearance a mystery at the start but show how he's interesting for people who like his style of music such as calm through the slow pace of the song. for example Ed Sheeran is shown within the video at 1:21 seconds to gradually allow the viewers to get to know him and his music. This is different to what other new artist promotions since they usually show the artist as the main event instead of showing him behind the scenes which shows how he tries to be different to other and become more unique.

Change in a artist direction
The purpose of promoting a change of the artist direction is because it would show the new path the band or artist actually want to go through and to make sure new and old fans still are interested in the band for example fall out boys new album save rock and roll show how they want to go further towards the rock and roll genre compared to there old persona. this could be seen within the fall out boy   new song 'my song know what you did in the dark' by making the music video and a storyboard on closely showing the process and the change being produced by the band for example making the new music video after each other as a sequel.

Promoting another media product

The purpose of using songs to promoting a media product such as films is to show the similarities of both the band and the films style and at the same time as promoting the film within cinemas at the same time you promote the band by listening to them while waiting for like teasers or easter eggs at the end of credits which would give more awareness for the band and the movie.

In the example of the transformer 4 film the song made by imagine dragon- battle cry shows clips of   the movie within their music video so that they promote the movie to give it more awareness out side the use of their trailer and posters. How they promote a film or other media in a music video is by showing clips of it within the video such as in elton johns 'cycle of life' 45 seconds in we see bit of the clip of Lion King.