Research on 3 radio adverts

Alton tower radio advert 2007


What I like about this advert is that it uses roller coaster track sounds in the background with screaming people to make the audience feel that they are missing out and that they feel that they are already there by the sounds producing a bit of the atmosphere you would experience if you were actually there. They also included voice overs which give another piece of the experience through there descriptions of the rides within the theme park.

What I disliked was that they didn't use any background music/jingles to appeal to the enjoyment and thrill which would give them the extra experience of what the audience would feel when they go there of the sensation and the thrill.

The intended target for this advert would be within the age groups of 12+ because they used for narration an up lifting tone of voice which would appeal to the excitement of the age group. They also use sounds of tracks from a roller coaster to interest the inner thrill within the younger generation.


Dogs Trust

What I like about this advert I that from this advert is that they use music/jingle in the background to make the audience feel uplifted but also calm before they listen to the whole advert and use narration to provide the information needed for the audience to help support there company and product. Finally,they use personal situations which would give the audience a reason on how it benefits them and persuade them even more to support the company.

However they could of included sounds at the start or end of the advert like dog barking to make it more appealing and beneficial to the audience to urge them to support the topic and company.

The intended audience would be ages 18+ since they would have money to support the dog but also the company if wanting too. but also because they don't try to influence you by trying to sound like a thriller which would attract younger ages  and they provided description of what is happening in there company and what is there objective.

Mr T Snickers radio advert

What I like about this advert is the use of acting out a real situation of a help service to show to the audience that their product can be used as a snack at work or a treat at home or on the go.But also the use of tone from Mr T which sounds aggressive but funny which makes you feel as a audience definitely buy there produce like they are demanding you to.

On the other hand, what they should've done is stop the excess noise in the background when Mr T start to talk about the product so that there is no irritating noise within the scene so the audience don't misjudge the product and interfere with the main objective of the advertisement.

This advert is intended for the all ages since it shows humor from the voice of Mr T but also use of imperatives so they demand them to buy the product. But also influences older generation because of the use of acting out a real work situation.