The equipment i would need would be:
Skittles to promote the actual product and franchise within my advertisment
Soft drinks for the final scene where we throw soft drinks at the dancers face which uses both mid shot to freeze frame shot.
wanze or morph suit is to apply the visual random and humorous style to my advert by making them do stunts and running around in the background.
camera
tripod
use i movie for editing software
Technical constraints
The time i have to produce but also edit the advert would be around 2-3 weeks which allows me 1-2 weeks for shooting and a week for editing. The limit of the locations would be within the college ground since it would suit the target audience background but also don't need much approval for shooting at the grounds.
Budget
Gold Package - £50,000 includes:
- Production of a 30" advert
- Clearing of a 30" advert
- Playout to all TV station(s) on plan
- Guaranteed 10m views of your 30" advert
- Day to day planning, buying and monitoring of your TV campaign by our experienced buyers
- Spot lists sent week before campaign starts, weekly updates & final spot list
- Post campaign analysis - comparing actual delivery against planned deliver
Targeted audience
The age group would be within the 5+ since children will pester the parents to buys them sweets which would give the product more money and persuade people who are older to try a new flavour of a popular sweet brand. This would be aimed to all genders which would spread the variety of customers to buy the product after the advert. The interest of the audience would probably be people with a sweet tooth and enjoy having a good time eating sweets but also enjoy the goodness of soft drinks due to the flavour of my product is soft drinks.
Legal and ethnic issues
Rules relating to health and nutrition claims in foodstuffs; claims for vitamins and minerals; infant and follow on formula and food and soft drink advertising to children.
A key and extensive section of the Code, containing rules such as substantiation (evidence to prove claims); pricing; the use of the word ‘free’; availability of products, comparisons, testimonials and more.
Rules to ensure that ads do not cause harm or serious or widespread offence. Includes rules relating to loudness of TV ads; shock tactics, unsafe practices and photosensitive epilepsy.
Legal and ethnic issues
Rules relating to health and nutrition claims in foodstuffs; claims for vitamins and minerals; infant and follow on formula and food and soft drink advertising to children.
A key and extensive section of the Code, containing rules such as substantiation (evidence to prove claims); pricing; the use of the word ‘free’; availability of products, comparisons, testimonials and more.
Rules to ensure that ads do not cause harm or serious or widespread offence. Includes rules relating to loudness of TV ads; shock tactics, unsafe practices and photosensitive epilepsy.
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