Auteur study

Edgar Wright is a english director and writer  who was born within april 18th 1974, he's well known for his movies of shaun of the dead (2004), Hot fuzz (2007) and Scott Pilgrim vs. the world (2010) and At worlds end (2013). He's mainly well known for for his constant techniques in his films such as fast action style editing, frequently mundane tasks, including quick pans and crash zooms. This also contributes to the use of sound effects which harmonies with the speed of the camera pan and zooms which cancels out the scenes background music which applies the comedic aspect to the comedic effect he puts into most of his well known films by using detail to most of the scenes to make sure that for example in shaun of the dead they use details of the music and position of shaun in the walking scenes to convert the audience attention on the change from a romantic comedy of shaun trying to change his life to zombie horror genre creeping into his background which then shows how Edgar Wright uses suttle aspect in his scenes to apply the hybrid genre into his films which is unique to his style of directing.


Edgar wright creative ideas was influenced by dawn of the dead
within his movie 'shaun of the dead' which was produced as a parody of the film produced within the 1978. The film 'hot fuzz' was influenced by the american cop movie such as Bad boys 2  and Point Break which are quite similar since they show two cops who are fighting together to fight crime with explosions in the background and bad ass stunts which hot fuzz portrays as a parody by referencing them in the movie store but also using a quick scene from point break where the bad guys running away and one of the main cops trys to shoot him however hesitates while the bad guy stares at him as a way of manipulating his feeling and then the cop instead shot up to the sky. Hot Fuzz presents this in the scene where Danny has  chance to stop his killer dad by shooting him however due to his relation status and only family he cant shoot him so he shoots up to a sky.

                              

Compared to Hot Fuzz the techniques within shaun of the dead was that they use similar characters from one movie and use them as different oles within the other movie for example the main characters Simon Pegg in hot fuzz as the highly skilled officer sent to a village to be promoted an is a workaholic and gradually discovers to suppress his work ethic and learn how to have fun by his new partner who similar actor who was Shaun in Shaun of the dead's partner or roommate Nick Frost, he uses this character to seem quite relaxed and only thinks of life as a massive fun ride so that it maintains in both films shaun fun and interesting personality which helps shaun find his way throughout both films. But also show how they use Bill Nighy who used as the hated step father in shaun of the dead and then within hot fuzz is presented as the met chief inspector in hot fuzz. What Wright uses this actor for in his films are the characters which have that type of high authority who's seems strict and hated but then seen as the nice innocent guy in shaun of the dead who dies in the car after telling the truth of how much he cares about shaun. The setting used
in all films are the pub where for all movie such as shaun of the dead, hot fuzz and at worlds end where they use the pub as a social chilling scene where they show the meaning of fun and gradually leaks out into other scenes to show how the character are easing out of stress situations. Also, these conventions are common within At worlds end such as similar main characters of simon Pegg's and Nick Frost, however they change the position of the character drastically to suggest how clever Edgar wright is to change the personality of the characters so that he make the audience compare the character an actors to the other film. A example of this is that Simon Pegg's character in other films they use him as the guys who is the sensible or the low life who needs to change to his life and Nick Frost they use him as the guy who is the obstacle to Simon Pegg. But in the latest add on to the trilogy they swap roles from Simons sensible to his more childish living in the past personality, then from Danny's childish unorganised self to a formal ,high payed and sensible character. But similarly they show Bill Nighy as the leader for blanks which present how they still show him as some kind of authority which would manipulate the character of simon Pegg's and Nick Frost's lives. This suggests that edgar wright uses the position of his actor in a way that would link all the films together and still have a different storyline which is quite a unique and creative signature in his work within the use of character section.

The way edgar wright uses camera angles in his scenes to present a individual signature visually to the editing is by from his scene to scene quick pan so that he presents the fast pace to the audience but also presents the speed of the movement by applying sound effects such as whoosh and zoom to present the pace of the scene an how intense the situation is which could seen as a humour input and a way to apply a dramatic entity within the editing intense of just the storyline. The main lighting show which link all the film together is the quite soft lighting within all the pub scenes which suggest a positive enviroment for the character to relax and have social time within the outside of the pub which is alot going along from robots and zombies to a village secret cult and and farmers wife with guns. The use of dialogue is quite impressive how he makes it so detailed on when and how suttle he places links and references of the other films but also the films that he's producing a paradies in the films. For example in hot fuzz Nick frost's character is on a mission to ease up he stress from Simon Pegg's characters workaholic ways by watching movies which he's pick to classic american crime movies point break and Bad Boys 2. Within the camera techniques he uses in all his films are quick cutting so that he give key aspects of the scenes so that it gives the audience short clip which give them enough information about the situation and not waste film time on slow waste clips which arent't important to the events.

Tv advertisement production treatment

Technical Resources

The equipment i would need would be:
Skittles to promote the actual product and franchise within my advertisment
Soft drinks for the final scene where we throw soft drinks at the dancers face which uses both mid shot to freeze frame shot.
wanze or morph suit is to apply the visual random  and humorous style to my advert by making them do stunts and running around in the background.
camera
tripod
use i movie for editing software

Technical constraints
The time i have to produce but also edit the advert would be around 2-3 weeks which allows me 1-2 weeks for shooting and a week for editing. The limit of the locations would be within the college ground since it would suit the target audience background but also don't need much approval for shooting at the grounds.

Budget

Gold Package - £50,000 includes:

• Production of a 30" advert
• Clearing of a 30" advert
• Playout to all TV station(s) on plan
• Guaranteed 10m views of your 30" advert
• Day to day planning, buying and monitoring of your TV campaign by our experienced buyers
• Spot lists sent week before campaign starts, weekly updates & final spot list
• Post campaign analysis - comparing actual delivery against planned deliver

Targeted audience

The age group would be within the 5+ since children will pester the parents to buys them sweets which would give the product more money and persuade people who are older to try a new flavour of a popular sweet brand. This would be aimed to all genders which would spread the variety of customers to buy the product after the advert. The interest of the audience would probably be people with a sweet tooth and enjoy having a good time eating sweets but also enjoy the goodness of soft drinks due to the flavour of my product is soft drinks.

Legal and ethnic issues
Rules relating to health and nutrition claims in foodstuffs; claims for vitamins and minerals; infant and follow on formula and food and soft drink advertising to children.

A key and extensive section of the Code, containing rules such as substantiation (evidence to prove claims); pricing; the use of the word ‘free’; availability of products, comparisons, testimonials and more.

Rules to ensure that ads do not cause harm or serious or widespread offence. Includes rules relating to loudness of TV ads; shock tactics, unsafe practices and photosensitive epilepsy.

Marketing- questionaire

What is your age?


10-12       13-15       16-18     19+



What is your gender

Male            Female



Does the colour scheme of the product suit the flavour of the product to relate to other featured soft drink sweets?




Would you be interested in my product through the process of watching the advert? Why?



Is the setting of the advert suitable for the style I'm portraying? (which is surreal but also humorous to contrast with normal setting)


Do you feel the final scene of being freeze frame is effective to apply the humour of the reaction of the person being splashed with soft drinks to the face?



How do you feel I could improve my techniques even further such as lighting, camera angles ext.?



would you recommend this type of advert to friends and family?


Is the choice of music suitable for I am trying to corporate within the advert, if not what would you recommend?

Do you feel my choice of style or surrealism and humor represented clearly to the audience?


Are the use use props such as wanze's/morph suits useful to present to random surreal characteristic of the advert? If not why? and what could be improved?

Analyse genre conventions of zombie horror

Dawn of the dead

The initial setting of dawn of the dead (1978 version) is within the modern urban Philidelphia, USA which goes from a radio station to a random mall which suggest how they wanted to show of the chaos through how the society is ruined due to zombie ravaging the grounds and survival becomes dominant within the scenes instead of goverment and money. This could be similar to zombie land however this it's more of a world wide scale compared to dawn of the dead since they show only the infection within just USA.

The characters within typical zombie horror movies are hero the character who guides the group of survivors through the movie and keeping his senses focused and makes less mistakes than most of the group. For example within dawn of the dead they use the character of peter who keeps control of the other 2 men who get reckless and cocky gradually throughout the movie. The heroine is the feminine character who produces who and encourages the other characters but also contributes to the structure of the group by within dawn of the dead they use the role of francine at first as a innocent and quite useless character who is just dragged behind by the other of the group however gradually she retrieve the confidence and sense of independence within the front lines of the survival group which the male character don't like however grants respect within the fight and sense of command of the female character. This could compare to the heroine of 28 days later since this character start off as the hero as the key factor of survival but then through out the movie becomes more innocent and fragile due to the male main character who become dominant role within the ending scenes.
The false hero is a character who through out the film becomes a rival for the role of the hero to the main character however screw the peace from reasons such as greed and jealousy which corrupts the group sense of hope, this would be an example of the character Stephen due to at the start he was the only pilot who has a idea on how to fly the helicopter which could be seen as the saviour of everyone flying them to a safer more secure place so that they can actually survive as far as they did within the movie.The villain is someone who isn't the zombie due to they only use them as objects of destruction for the villain but the main villain would be some type of group or organisation who would be surviving through the use of  and the expert.

The chain of events that happened within the movie of the dawn of the dead (1978) was that they show section of chaos within starting scene in the radio station with a crowd of people shouting suggesting the organisation in normal society and how in the end theres no difference between start and after the incident and prepare the characters and the audience for the zombies spreading. The police are then shown raiding a flat which criminals have been harvesting drugs then find unknown problem of zombie present within a room which then gives the first site of zombie activity. The group gradually meet up at the helicopter platform through the police officers finding the 2 lovers being attack by a group of men and so help them survive longer within the film. This is effective to compare to the short film cargo which isn't necessarily the about a group however start off with chaos through the mother being a zombie and attacking the father whilst he's unconscious, this is more about a ,man who goal within the zombie apocalypse is to use everything in his power to protect and send his daughter to a safer place in a sense for a chance for hope in the next generation of the human kind.

The use of uniforms suggest to both the audience and the characters that they have experience and specialize in in survival field such as fighting and coordinating as a team which suggest a slight ease from the couple that they could trust the officers decision with a smoother journey within the survival aspect of these scenes. A convention of zombie horrors are the use guns gun to suggest the audience of power and authority which lead to the collapse on society which they don't anticipate the political aspect in society no more they lead life through survival no matter what.The other weapons such as melee weapons are used as showing normal daily items of society having to be used as weapons to suggest a ephasis on the collapse of society. This is a strong and key item of most zombie horror movies due to the use of no ammo which relieves stress to characters t find more ammo for guns
which suggest guns being a luxury in survival. Other than finding safe house or solution to the zombie apocalyse the objective is mainly to find food and supplies due to giving a purpose to the characters but also giving more to the scene like applying greed on who get the most of the food another person might have more than the other which think to the scene in dawn of the dead where the bandit coming to take most of the stuff they have however the greed from roger overcomes him and start a gun fight and lead to the death of many. However this is different within zombie lands since once the two male characters go into the supermarket they were there more for the selected food instead of thinking about grabbing as much food as you can and get tot he next step and when the group is becoming more familiar with themselves they go to the suvenier scene where they trash up the place to present the true objective of the survival world to show no restriction or limit and it's mainly about fun by destruction this link to distrupting one of the convention dawn of the dead created.

The key attributes within the themes of the convention in zombie horror genres are the aspect of death not being the last resort/stage in the world and applies fear to the survivors way of life and thought. For example within dawn of the dead they show the consequences of the character Roger's cockiness through being bitten by losing focus on survival and more of the pleasure of killing as much zombie in different method as possible. Which gives 3 days worth of worry to the group on when he will be converted into a zombie which also give caution and worry from the audience perspective and pressure to what will happen next if this might ruin the peace and sanctuary they had within the mall. This movie also shows how they emphasis the change within the roles of men and women since this film was produced right after the segregation and the start of the human rights of women which is presented when the heroine was arguing not wanting the typical washing and cooking role within the survival group while the men do the dirty part of applying the safety within the mall, however, within dawn of the dead it shows how the heroine changes in character to survive through the changes of society and maybe even classified as the most calm minded and strongest heart within the group under of course Pete the hero who carry's out what happen in the group with careful planning. For example, when they were using the truck as a way to block out some opening where the zombies could come from Francine was left behind to take care of the safe place while the men do all the work however she decides to take matters to her own hands and so she grabs a guns and soon after killed a zombie who would've made problems even worse for the others in the group. This is different within Shaun of the dead since it show the hero gradually become a true hero after the stages of survival where he has to make decision and become the icon of hope the the zombie genre but also have the right of passage to be Liz's lover. Finally within dawn of the dead they use a black man who works as part of the swat team to fit the hero which suggest how they are showing how everyone is equal within this society and how everyone needs to works together.

Shaun of the dead 

The setting of Shaun of the dead is more restricted around 4-5 scene within a small town in Britain within reduces the intensity to the audience of how much the chaos has spread and how drastic is the situation. This also allows the hybrid genre of the romantic comedy aspect since it a shorter platform for the audience to focus on so that they still see the love and romance between Liz and Shaun more importantly how much problems in the relationship Shaun has to deal with.This manipulates one aspect of the conventions in a zombie horror movie of one placing another genre with it to apply a mixed story within one film but also restricting the chaos of the zombie outbreak just so the audience could still see the relationship aspect of the movie between Liz and Shaun.

The character of the film familiarizes themselves within  romantic comedy however soon converts and manipulates there roles so they could be introduced later on as a zombie survival group. For example, within shaun of the dead they use the couple of the romantic comedy liz and shaun to be convert and have a quick change as the heroine and hero of the zombie genre film which shows how they used the main character for both genres to harmonies in the movie and fit the storyline and lead the group to winchester. Also the friend the the hero who is shown as the border between the main couple within the romantic comedy who is ed convert himself as a short hero who uses his life to both allow the relationship to continue but also to save their life so that they can be together after this is finished. However breaks one of the conventions of the thought of having more than one hero which links to zombie land where they use two male actor who each fit the hero figure however have different characteristic of the wimp and the masculine which harmonies them both to work well together within the group. The false hero who would be seen as the character david who within the romantic comedy is seen as the jealous rival who would do anything to get liz to love him which emphasises the danger of the zombie horror aspect since they apply the thought of survival within the jealous which can represent the greed to cause the problem of a zombie outbreak. This is shown in the scene where shaun is out of the picture he step up as the hero and orders to barracade the doors so zombies wouldn't come in but also to impress liz so that she would forget about shaun and go for him, however once shaun comes along they used fast pace to suggest how drastic david is thinking through the greed that he threaten shaun's life with a shotguns which results to his death and a zombie attack inside the winchester. The villain is less obvious within the film however could be seen as the boundaries between him and his way of life from ed who is the friend who shaun has to carry through life but also pete who he doesn't like but his mum is restricting him to leave his life which in the end carries out loosing pete as a cause or chain of event of his mother dying in the end which forces shaun to become more independent which emphasises his role as the hero. This would be different to dawn of the dead due to breaking a convention of the villian being thought of people within the romantic comedy genre who are trying to seek back into the story however is corrupting shaun life even further other than using greed as the overall villian which forces and manipulate human to cause their own chaos, for example how they show the bandit ravaging through the mall. The scientist is scene as not a clear singular expert who tells the main character on what is happening, instead it shows how they use a mixed media format where shaun actually shows us whats happening by changing the program on section which makes the information more humorous due to how obvious the information to the audience it is however frustrates us due to how shaun cant see it since he too caught up in the romantic comedy and blind of whats going on around him this also makes the audience impatient with shaun on realising the zombie horror aspect from the romantic comedy which makes the hybrid more aspect more effective. This breaks one of the conventions of zombie horror of using a narrator to present the information as a expert or scientist who would present it within the media such as a radio or TV.

The story consist of the overall chaos convention which relates to dawn of the dead continuous use of fast pace action. However, shaun of the dead starts off as daily life which would be more linear from beginning tot he end of a start being the romantic comedy genre and the zombie horror genre gradually seeping into the background which is seen within the walking scenes where shaun goes out to the shops.

These shows how the scene are similar in positioning of shaun however, just compares the background which is shown for example within the first walking scene they show the beggar walking his dog and asking shaun for money which present the society's chaos at the start of the zombie aspect. But within walking scene two they present the barking of a dog within the background at the walk to the shop and then once he's walking back presents the beggar within a zombie form and silence in the background of the dog and that the dog has disappeared from sight. Also shows him within the near by shop which he end up in every walking scene and shows within the first scene he get a diet coke but put it back and get a normal coke instead they show him looking at the newspapers at the till with a mid shot fast pan to the left to suggests importance and should look out for a similar scene the next walking scene they make. The next walking scene they present him in the shop with sirens in the background warning the audience of whats coming up, they show shown in the similar shot of him picking up coke but then converting his sights to diet coke which suggest small change to get liz back which suggest he still blinded on how to fix his relationship that he doesn't know his surrounding is becoming more zombie horror. After this scene he slips on some blood still being clueless but then once he gets to the till the similar scene of fast pan to mid shot of where the newspapers used to be however theres no new newspapers which suggest how the media cant get to shaun enough to make him open his eyes and realise he's not in much of a romantic comedy no more and should get safe within the zombie horror genre that's right in his door step. This is a different thought process within the short movie of cargo where he has to change his decision to not survive through the chaos since the father was already marked to death so he uses his life to save his baby to head out to safety and allow the symbol of hope which is the baby to move onto the next generation. Which suggest the thought between cargo and shaun of the dead because shaun has to change his life in a short amount of time so that he could be together with liz but also to be the hero and lead everyone to safety, but also cargo the father has to change the way he uses his life to save the next generation which is placing his baby within a safe enviroment to survive the chaos.

The theme of shaun of the dead they use the attribute of the dead as a way of making a huge change in shaun love life within the romantic comedy side by letting go of all the characters who were boundaries between his life in the future. However combining it with a zombie horror genre makes it easier, dramatic and more permanent which applies drama and intensifies the romance within the survival platform within the zombie horror genre. This cancel out one of the conventions of using death as a method to place in suspense for the audience and characters in the group due to making the audience wait within the time period of how long someone who was bitten became one of the zombie and how will this affect the survivors decisions. An example of this slightly from shaun of the dead they realise shaun's mum has been bitten a while back weakens shaun emotionally which would destroy his focus and mind, this makes the group think fast to kill her however due to her being part of the group and shaun's family shaun finds it difficult however, shaun doesn't want anyone else to do which present to the audience some sympathy for shaun to allow his mum not to live longer as a zombie. This would be similar to rogers death in dawn of the dead where pete had to wait alone in the room with roger and wait till he becomes dangerous to handle as a zombie and gave him around 3 days where it automatic apply some aspects of suspense and curiosity of how long he has left to live.

methods and techniques of researching

Pros

• The advantages of using primary research is:
  
• You have greater control of your sources and material
• make the research to be more specified to your needs instead of just giving slight information on the situation.

Cons

BBC Research task

History
The BBC was founded within 1922, John Reith established the traditional of independent public service broadcasting, , the first ever broadcast which was in august 31st 1920, the inventor of radio is Guglielmo Marconi,

Audience
the first bbc's mission statements was inform educate and entertain, the BBC are funded by TV license, the group of people BBC cater are 16-34 year olds, all races and religions to have a wider view rate. BBC 2 18-65, BBC 3 16+, BBC cater regional  audiences by they use news that is seperated to other regions so that it only applies to only the people within that region, , the technology which allowed BBC to reach even wider audience BBC apps like bbc iplayer, catch up tv, their internet, radio, iphone, social media

official tv advertisement

The realism advert is where it suggest a situation which could be referred as real life. This is quite a effective advert because it show to the target audience of all ages and genders and that the game is a great way for family binding and friendly gathering which is their persuasive techniques within the advert to get people more intrigued about the game and be influenced to by the product.

The style of this advert is slightly humorous since it contains a reference to the game so that it appeals to the fans of nintendo. This suggested by the 18 seconds to 23 seconds and shows after a last man standing being victorious while the other have been defeated and disappear. Also this is a contrast on dramatic and surreal styles since they use a normal situation of a couple of friends playing wii u, then shows a knockout within the game within the real life aspect to produce a abnormal aspect.

The code and conventions of the advert is that they used a setting of group of guys sitting in a modern lounge suggested by the use of wooden table and modern and simple look to the furniture and surroundings which could also suggest a working class or within a high rankings within the working class area which would suggest how they are also trying to say how their target audience is to people who are within working or upper class since they would be most likely able to afford it, also suggests a get together or mini party which suggest also by the use of camera angle of the camera facing towards them within a full body long shot symbolising a TV which instantly conveys a gaming advert. The scenes contrast and cut between the beat of the sound bed from the casual group playing the game in front of the TV and then cuts to some experience and game play of the product so that it shows the audiences view if they play the game but also they show the interesting aspect of the game they're promoting. Throughout the advert they use dramatic, upbeat and slightly amount of comedy so that there's a positive atmosphere to the advert to persuade the audience to buy the produce to have a fun and positive time only trough playing the game.

The technique used within the advert to persuade the audience to be interested in buying the product is by appealing to the audiences greed for victory and being the best but also to appeal to the sense of interest and childhood and latest hero's and a fans dream of finding out who would beat who in a fight. The message of this advert is to show that you'll have non-stop fun. The usp of this advert is to promote nintendo but mainly to promote the latest game to wii u which would target gamers, fans of Nintendo, but also people who like to just like to have fun with their friends and family and hang out. However this doesnt try to compare themselves with other consoles but detail the age group of the game as 10+.

This Argos advert uses Series which is a form which uses a family or a group of friends and other situations where the adverts are all linked together as a story so that the audience can feel more familiar with the characters and feel that they can relate to the situation such as the Argos advert they use real life situation within the house and solve the problem buy buying a product from the company they're promoting within the advert to have a positive atmosphere in the shop to suggest to the audience that they'll feel the same way if they enter Argos.

The style of this advert is surreal since they use a modern family setting as a alien family reacting to real life daily situations, However does apply to some humorous aspects such as when the dad is talking the the mother about everything being fine and hang up the baby is instantly missing and create and chaotic situation within the advert, This is shown within 3 seconds to 8 seconds in.

Code and conventions they show within the settings a stair gate usually used within a family situation but also they use stereotypical colour and clothing scheme for character in the family such as women alien wearing a fancy dress and carry's a bag to suggest the mother role, blue jacket to suggest a common boys colour in the younger generation to suggest a son role and for the sister role they use the pink shirt and shoes to suggest a clear dominant image of the girly stereotypes of a young girl. They also show the father being in a patterned shirt to suggest working class family but also a casual atmosphere showing this would be presented within a weekend. The use of camera such as within 6 seconds in to 7 seconds. This is quite effective since it emphasis the problem and the importance of the scene in the advert so that this would start of the key message within the advert. They also use from the start the camera shot of mid shot of focusing on the dad and baby play peekaboo however also give the audience to see the rest of the family placed within the background however blurred so would suggest they a used just to set the scene and story of the advert. After the baby is disappeared from the dads sight the music being used in the sound bed is acoustic to suggest a calm and soothing playlist to relate yo all age group instead of irritating some of their viewers and target audience.

Techniques used within this advert is by using the though of solving a problem within a real life situation with Argos products as a solution this would persuade the audience to buy the product and visit Argos to manipulate them to think that visiting Argos is the best way to solve the problem. This is shown at 30 seconds to 37 seconds where he buys a baby chamber so the baby would be lock down but also the message would be getting it would be bought for a good price. The ups of this advert is to promote the company but also the product they used to contain the alien baby with the baby chamber. This advert compares itself with online shopping by saying that it's the only online retailer with local pick up stores which makes it seem easier for the customers.