research a artist/band who uses music videos in a interesting way

Centuries- Fall out boy

Style
Fall out boy uses interesting style within their latest songs advertisement by showing similar to their other video after their new choice of direction is that they show a seen which is suggesting the new music video as a mini teaser like they do for new sneak peaks of movies before the trailer comes out. A example of this within the video is 4:02 seconds. This is used to promote the next song and music video but also suggest that the style of each of their music videos as a linked video so it has a fictional style to have a effect on the viewer where they're  so intrigued that they can't wait to see the next song and music video with it. What fall out boy also added within the video is that they include a reference to art which was produced at the time of the gladiator arena, this is suggested within 3:55 seconds. This suggest how they also the culture of the time to suggest a realistic but fictional style to emphasis the concept of the song through the use of culture and surroundings within the arena. At 3:30 seconds they use a slight amount of lyric interpretation from the quote 'when dust turns to gold' while showing dust in the background of defeating the gladiator.

Techniques
The techniques they use are green screen when they present all the side actors which are important but aren't the band, a example of this is at 17 seconds they show a women in a goddess featured costume with lion by each side of her and in the background is a green screen of a gold ring roses and sky view suggesting the importance of the character but, not introducing her fully to set curiosity to the viewer minds to fit what they want the viewers to think within each scene of the video. This clip could also be seen as using cutting to the beat by switching to similar scenes like these and then going into the scenario the band is portrayed in. Another example of using cutting within the beat is 1:09 to 1:11 seconds shows the cut beat technique from a gladiator opening the gates to a green screen of a royal character with green screen in the background. The camera angles they use a tilting shot at the very start on the scene of rome to suggest where the music video is based in and give the audience a clue of whats going to happen next, 10 seconds in they have a close up on the old mans hands to suggest that the item in his hand is a main factor of whats going to happen within the arena, 40 seconds in they show a extremely long shot of the colosseum in rome to show that the music video is based within the arena and gladiators, at 2:51 seconds they use a 360 degree pan around the band looking at the item given to them before with flashbacks. This shows they are using this technique to show how the items are the only way to survive and influences a sense of standing their ground and never give up.

Conventions
 They convey their message of the song differently compared to other rock influenced bands which would include usually concert coverage of the band singing the song with maybe some mood lighting to portray the mood being provoked by the song instead of using effect with black and white for a gloomy effect or using green screen to add effect within the background. The concept is revealed by a historical memory of the gladiator arena to emphasis on the quote ' remember me for centuries' for example shown within 2:52 seconds they show the band wearing gladiator armour and slaying a undefeated gladiator. This shows how they use props such as costumes and scenario to emphasis the song concept instead of using lighting and concert coverage.

Fall out boy- rat-ta-tat-tat

Conventions
Similarly, fallout boy 'rat-ta-tat-tat' present their song by using a scenario for example they show the band being held hostage by a organisation of anti music lovers and they try to brain wash the main vocalist into a weapon to defeat music. This is shown within 1:20 seconds they show the main vocalist of the band being restrained on a torture chair to watch a video which will brain wash him to be a anti music lover. They used darker lighting to make the scene dark mysterious on the organisation is planning something bad, but also to have have negative atmosphere to the anti music group hide out to influence the emotions to the audience. This is shown within 48 seconds they show the leader making a speak with a dark lighting but only lighter background to focus on her.

Style
Same to the centuries music video they used fit in styles to the video to allow each music video be linked so it's easier to know what to listen to first for the audience but also to promote the song
before and after to new listeners. A example of this within the video is at 4:25 seconds they show band retreating and the main character being converted. The style they also could be impressionist since they use imagery of a corrupted place for music and focus on the mood of danger and aggression towards music and how the band is trying to save music. An example of this is at 3 seconds they show the band looking at instrument to fight the organisation. This suggests that they use the scenario and props to convey the atmosphere but also look at the meaning of the video. 

Techniques
The camera angles they use at 4 seconds in they show a mid shot of the band getting ready their weapon which are instruments to show a mid shot of the action to suggests somethings bads going to happened throughout the video, 21 seconds in they use  a little tilting and mostly panning in the clip while showing women giving a brief case to the car then panning and tilting towards the license plate which introduces the name of the song to give the sign that the songs about to start, 46 seconds in they show a establishing shot viewing the leader of the mysterious organisation to suggest the importance of the character and her image within the video. One of the other techniques they use cutting beat to keep up with each main member of the videos situation within the building. This is shown at 1:14 seconds they show the main vocalist of the band being forced into a brainwashing chamber then in 1:18 seconds they switch showing the women overlooking her subordinates to add a dramatic atmosphere to the video.

Fall out boy-sugar were going down 

Style
On the other hand, at the time before the change in direction of the band they used styles like some surrealism since they show the main sight of the video instead of the band reindeer antlers and the old father of the girl had reindeer legs. This is shown within 3:09 to 3:28 seconds, which shows the father about to shot him with a arrow but then gets run over and soon reveals his reindeer legs to show how their is someone exactly like I'm but he tries to hide it from everyone instead of revealing himself like the guy with the antlers. This suggest they tried to instead of using interpretation which they use in their latest video, they using props just to present the meaning instead of presenting the meaning through the scenario of the music video.

Conventional
 In this video they used minor lyric interpretation to instead of just presenting the scenario but their narrating it with the song lyrics. This is shown at 51 seconds onwards they say in the lyric 'lie on the grass' while the guy is eating a sandwich on the grass within the same time period. They also used consolidating the meaning of the songs meaning since they not just about 2 people who people don't want together into someone who's different to anyone else since his appearance is different to still have someone caring for them.This is shown at 32-1:04 seconds they shows the kid abusing the guy for his differences and then later after showing the band they present how the guy sit down eating and watching a flying kite which soon hits him and gives him a opportunity to find someone who can care about him.

Technique
Lighting they use in the section of showing the band is orange which suggest from looking at the scene shows how it show a natural, love orientated light which is combined with the feature of being in a cabin. They show this at 40 seconds in they show the lead singer starting to sing in the video within a cabin and gradually show the other band member. They also use cutting within the beat which is when you go to a different scene to the beat. This is shown at 33-38 seconds which shows it changes from a child throwing a something onto his antler then on the next beat changes to the band which is in a cabin. In the camera techniques they use from the start to 14 seconds they use extremely long shot to show the scenery and where the situation of the music video is being taken place so the viewers have a feel of what they're going into, then at 36 seconds they show the main actor of the video as a mid to close up when the kid throws something at him to make sure they're more focused on how the guy is being discriminated against by the younger generation, 39-41 seconds they show the main vocalist of the band so the viewers focus more on the singer and also still recognized he video as a music video instead of just another advertisement.

producing a advert for plymouth city market

What were the roles of the 2 people?

The man was considered as mainly the sound engineer but also seen as the producer since he was organising what the voice over artist was going to be doing. The women was a voice over artist.

What considerations did the voice artist have to make before the voice recording?

she thought about the tone she had to portray on what she was voicing if it was a happy environment that she had to so joyful and if it's depressing and sad then it would be more malo toned.

She also had to the key feature that she has to emphasis within the advert. If the producer approves on what she believes in what she was thinking for the advert.

What studio equipment was shown?

mixing desk- for playing around with the volume of the lice over feed they got from the microphone so they can make sure they can overlay it with some music which fit advert

desktop- so they can edit the advert and stream it or send to their client to make sure they approve of the product they produced for them 

dynamic microphone-so that no surrounding sound is added to the advert and to give feed from the microphone so that they can edit it in the 

software which they used for the editing. 

What processes in the commercial

writing the script

test the script with voice over artist with testing tone of presenting the advert
if the test run is complete and successful goes through to the sound engineer for editing

once the sound engineer adds in a sound bed for a bedding under the voice over to emphasis the feeling of going to the product in the advert they finish and refine the recording and send it to the clients.
if the clients approve then they broadcast it to the public to enjoy as their official advertisement.

What can a music library have any influence on the advert

An example of using a music library is that the sound engineer added music within the background of the voice over to make sure the audience is still interested in what they're presenting to them but also to manipulate on what the audience emotion to makes sure they feel a specific way in a way of promoting the place within the advert.

roles in a radio studio

studio manager- The manager mainly looks after the studio such as locking up the studio making sure the studio is good enough for working conditions .

producer- makes the crew of the studio make sure their working to one beneficial product. And oversee the operation within the radio company.

voice over artist- to present the product of the advert without using anything but their voices to promote the product with the details given.

sound engineer- specialises in sound editing and recording the radio advert/station by adding sound bed and cutting out errors and recording the feed of the radio studio.

presenter- he/she presents the radio station through the recording by speaking about important subjects and interviews.

journalist- they get the information within the news and what going on in society and giving the information to the radio station so they can present on their radio broadcast.

Comparing 3 types of radio stations

Podcast-for podcast you need a antenna to advertise their radio within a long range, they would need spun proof walls to make sure the background noise within the recording. Commercial radio uses computers to access music and stream to allow them to stream their podcast. Commercial podcast are usually located within a radio studio.

Hospital- they use radio to to boost the morale of patients which could be similar to how commercial radio use podcast to keep drivers and other audience interested and help them enjoy the day. hospital also use like commercial radio mixing boards to make sure where the microphones feed is being transferred somewhere correctly and can be easily accessed. However, the main target audience of the hospital is patients within their hospital. Hospitals don't get much equipment compared to commercial because they aren't putting much money on radio equipment because they aren't getting any profit from it only making patients happy so they can get better. this would be found within a small section a hospital since its not a important feature of the hospital.

Community radio- It's a democratic form of media which get no profit and talk about the future and the stories within society. For example 'radio boise' which is a loosely based company who use antennas and access stream similar to commercial radio however more cheaper equipment. A community radio is mainly found within someone house, garage, basement. 

understanding music purposes

Promoting a particular song

The main purpose of promoting a song is to improve it's sales becoming a nationally appealing song from starting as a small grossing artists or band's song. This is presented in the song from imagine dragons 'I'm on top of the world' by producing music to promote the song but also the artist . They release the music video within the media such as YouTube and VEVO, they promoted themselves as well by showing their logo VEVO on the side of the youtube clip to promote both the company revealing the song through their channel an also promote the song of the artist.They could also present it on channels such as MTV, Kerrang and 4music. Also, another way of releasing a song is via radio such as capital FM, Kiss, Radio 1 and magic FM. The purpose of releasing the music video into the media is so that they promote the song and the artist so that it reveal within the most viewed way which supports the artist income through the amount of people interested in buying the songs on iTunes or Google play or even other mp3 website but also they could get more income through the amount of adverts shown before or after the video is shown. However, the music video 'city of angel' by 30 seconds to mars consist of promoting the music via going through the lead vocalist story about his life and interviewing while showing a quick glimpse of the song. For example within 51 seconds the lead singer of the band 30 seconds to mars talks about how LA changed his life. This suggests that this song is quite important to the lead vocalist because it shows how he thanks the city and the people to change his life so he took the path he wanted. This is another way of reaching out to the fans and showing the lifestyle or childhood of a artist instead of using social media.

Promotion of a artist album

The main purpose of promoting a album is to use a song which would be the single included within the album which would give people awareness of the new album being produced and make sure the audience don't miss out on a new album for long and that they get more sales once the album is out. For example, within 2.52 of  the song 'centuries' by fall out boy it has a medium shot of a person who is gradually throughout 2:52 to show the end showing the name of the song which would represent the album name by grafting on a wall. The song could also refer to the promotion since the lyrics 'remember me for centuries' is being repeated throughout the song it makes the album seem memorable to make sure the viewers not forget the importance of getting a album but also not to forget the song. Another example, of promoting a album is a tour which gives both awareness but also could give income from fans who buy their merchandise such as t-shirts, hoodies and posters. Finally, another way which isn't as used much is advertising the album through the media such as TV and radio advertisement, this would just benefit awareness toward the younger generation since they mostly use social and other media access.

Another example of promoting a album is the song 'black parade' by chemical romance which showed the used of massive use of props to show the name of the song which would represent the album. This is presented within 2:15 seconds and 3:16 seconds. This suggest how they could be advertising the album within the song by use of helium balloons and instruments to have the lettering of the black parade to make it obvious that this song is promoting their new album but also, the mass use of props and people suggest that the song is promoting the album through a lot of props being used within the video. This could be seen as important for the audience to buy by the use of repetition of showing the name of song so it's becoming memorable which would suggest that it would make the viewers want the album or the song, which would increase the albums income by promoting it by the song that representing it. They also advertise the album within the video by the use of similar visual features by the band wearing marching band costumes and having people use make up to make a skull face onto the people in the video which is relating to the skeleton figure wearing a marching band costume within the centre of the album, they also us similar scratching, old, black and white setting which is similar to the background they use within the album.

Promoting the new artist

The purpose of this is is to try giving a wide advertisement of the new artist to give awareness and to allow people who are interested in their music to make sure they don't miss out and make them want to search for the new artist to promote the artist. For example, Ed Sheeran used songs such as a team to show not actually him to keep his appearance a mystery at the start but show how he's interesting for people who are appealed to his style of Pop, R&B, folk, acoustic . for example Ed Sheeran is shown within the video at 1:21 seconds to gradually allow the viewers to get to know him and his music. This is different to what other new artist promotions since they usually show the artist as the main event instead of showing him background of the scene, which shows how he tries to be different to other and become more unique. 

Compared to another artist like Eminem who started of with a rap song 'Real slim shady' which most of the music video contained a medium to full shot of him which suggest artist mainly go for the first time impressions by making themselves known. For example within 20 seconds they show him sitting down in the middle within a hospital scenario. This suggest by the use of positioning that they make him the main event within the music video and use the people in the background as a frame to portray that. this is what most artist use as a first impression compared to Ed Sheeran because it makes the audience be forced to notice him in the way by the way he acts as the dominant person within the video but also he's always positioned in the middle.  

Also there are other ways to promote a new new artist before producing a music video which could be X Factor which allows the fans of the show to get closer in person to the artist but also get a easier way to be judged by professionals but also by the fans to make sure people like them and if they don't how can they fix that, but also get a chance to get support from a record label company. Another ways are having a mini verse within someone else's song so when the song is being sold and people buy it they are introduced to them to the new artist by having something like for example ('name of song'- name of artist feat.new artist name) to promote the artist by another existing artist who is popular within the music industry. Finally, you could use a description on the bottom of the Youtube video for the music video so people get more information of the artist to promote and give awareness to the artist.

Promotion of artist change in direction

The main purpose of promoting a change of the artist direction is because it would show the new path the band or artist actually want to go through and to make sure new and old fans still are interested in the band for example fall out boys new album save rock and roll show how they want to go further towards the rock and roll genre compared to there old persona. this could be seen within the fall out boy   new song 'my song know what you did in the dark' by making the music video and a storyboard on closely showing the process and the change being produced by the band for example making the new music video after each other as a sequel.

This could be seen within the fall out boy new song 'my song know what you did in the dark' by making the music video and a storyboard on closely showing the process and the change being produced by the band for example making the new music video after each other as a sequel. Compared to the song 'thnks fr th mmrs' which is produced before the change happened which sounds more mild rock and personally from my opinion of them before the change in direction I didn't even know they produced the song however, once I heard of them after the change I was interested in them which is a example of how the change in direction help the artist because it allow more people to notice them and produce memorable songs.
Theres also other reasons to have a artist change in direction such as if the income of the artist songs are decreasing they might want to change direction so they can have a fresh look for the fans so income raising to the usual rate or even higher profit, if the artist wants to extend the variety to their target audience so they could get higher income and popularity from the outcome of making songs, it could also be due to the bands age within the music industry and that they're getting old so they could want to get a new direction so that they have new material but also could start a new within the music industry to make it look like they are a band new band coming out with new songs.

Promotion of and synergy with another media product


 The purpose of using songs to promoting a media product such as films is to show the similarities of both the band and the films style and at the same time as promoting the film within cinemas at the same time you promote the band by listening to them while waiting for like teasers or easter eggs at the end of credits which would give more awareness for the band and the movie. But also give the fans a teaser mini trailer of the next movie or a easter egg to I've them bonus features and pre-promote the next movie to get everyone excited so more views on the very first day and onwards and promote the movie and the song.

In the example of the transformer 4 film the song made by imagine dragon- battle cry shows clips of   the movie within their whole  music video so that they promote the movie to give it more awareness out side the use of their trailer and posters. At 20 seconds, the video transitions from starting set of the main characters home and then gradually shows a main event of the father gutting a banged up truck, which suggest how within music videos is supported by a movie the video starts with the beginning plot of the movie life. This is a most important factor of the video is not showing the process of  the movie compared to the cycle of life by elton john's video it shows the  movie so you can feel the intensity of the film. In 1 minute of the video, when the lyrics of the songs is in progress it show the violence and action of the movie happening and before the lyrics and it was all calm, it showed the normal life situation they were within at the time. This suggest they organise the song and movie clips in terms of the situation and how they want the audience to feel at each point of the video. Finally, in the battle cry video they don't show the band imagine dragons compared to the eton john music video which suggest how they don't make imagine dragons the visual factor of the music video and make the viewers concentrate on the movie clips to promote the movie. This suggest they only use the song to emphasis the intensity of the movie's action.

  They promote a film or other media in a music video is by showing clips of it within the video such as in elton johns 'cycle of life' 45 seconds in we see bit of the clip of Lion King. At 0 to 20 seconds, of the video it starts of as the animator drawing the character Sumba through help of a lion cub, suggesting that the video start links to how the process of producing the animation and the actual movie started off. After 20 heading to 40 seconds it sends it views to elton john at a long high shot while he's playing the piano then, show the cub walking across then changes to a mid shot of elton then pans towards a sketch version of the animated movie. Then changes at 46 seconds to the animated full clip of the movie which suggests again how they use this music video show those stages of the progression of the movie. Within 2 minutes in it show the voice actor in the movie. Around 2:59 seconds it shows a animator sketching out elton john which suggest they are adding him as part of the story and emphasis that the meaning of this video is to show the story and process behind the movie. The setting of the video is within the studio of where they were making the voice acting and animation was in progress but also their was a black and white background to contrast between the bright harmonious colours they used to portray the movie which suggest the childish entities within the movie is only being focused within the movie clips.

Increasing the income of a record company

 This could be benefitted 2 ways through direct benefit by a artist own their own record label and get the full benefit of the profits. For example, the artist Jay Z has is a founder of a record label called Roc-A Fella Record. However, this only refers to big artist like Jay Z and Prince etc. Particular artist can do this because they're more independent due to having a lot of confidence in making sure they can survive with controlling/owning a record company whilst producing songs and album so they can still get the full benefit.

Another way of benefiting on the income is less beneficial to the artist but more to the owner of the record company helping the growth of the artist and arrange the advertisement and interviews the artist will attend to which is mainly the purpose of why a great amount of artist people go for being brought in by a popular record company.  A example of this is one republic which is supported by the record company columbia record which is a american flagship record label which is owned by sony music entertainment. The reason why it's not as beneficial to get support of another record company to a artist is because they only get the wages given to them by the owner of the company and most of the profit is given to the company so they could increase other artists to come to get support by their company.

Increasing the range of media is active 

The main purpose of giving a artist some media advertising products such as movie about their lives or giving them a social networking account is to allow the fans who are interested in them and their music to get closer to the artist but also include it as a bonus feature to promote the artist concert or song. For example, Michael Jackson had his record label produce a movie to portray to his fans about getting closer to him and also to promote him and his music and how he got this far through all his struggles as the king of pop. However, it was shown within october 2009, a few month after his death which could also show that the movie could be seen as a last message an memory of his work so that no one would forget him. This would also mean that they would still keep promoting the king of pop even if he's gone which suggest that they would keep the dream alive until it become disliked by the fans due to not being pure content produced by Michael himself. 

But another example shows Ed Sheeran using a Facebook account to show promotions of new albums, concerts and other updates that the fans would e interested to but also could show what he's interested to and what else he does instead of just song based to make the fans feel closer and more interested in his work by relating his songs who he is. Ed Sheeran Facebook show for example about how his 'thinking out loud behind he scenes video is coming out today at about 3pm UK time' which suggests how he's keeping all his fans up-to-date on what goes on. But also promoting the song even further by showing behind the scene footage to give the fans bonus features so that they are promoting the process as well as the actual song. Other social network sites which could promote the artist within the media is from Instagram showing pictures of their view of the concert and tours and what they are doing, twitter to tweet features and updates of what they're doing. The reason they do this is to promote bonus behind the scene footage updates so that it makes sure ticket are selling before the concert and other events to get more income to promote the album the tour or concert is promoting.

Budget Radio station

Microphone and stand: dynamic-to record the voices the host is presenting on radio and the stand to keep the microphone still. The dynamic microphone is suitable mostly high volume access such as instrument and amplifiers and is unidirectional which means that its only picks up sound from one direction.
dynamic £22. including stands
info on dynamic microphones

Speaker- To amplify the sound of the instruments/song being played on the broadcast. This would also transfer the music coming from a device like a computer, smart phone or CD player so that it would be heard within the recording in a high quality.
£38

Software- for example (sound broadcaster) To allow the station to edit any errors within the recording so the recording is more fluent and clear. SAM broadcaster free download.
sam broadcaster info

acoustic treatment sound proof walls/glass- so that no sound from the background which isnt needed within the broadcast doesn't interfere. £25

analogue/digital mixing desk- to allow the feed from the microphone to be adjusted and sent to one place. digital is simple setting and clearer sound compared to analogue
£275

laptop- this would allow internet access so it's easier to stream over the internet to a wider audience, could also be used to access music to add to the radio station recording. But could also use a phone or CD player to access the music.
£300+(for a decent laptop)
(For a CD player)£30
(For a smart phone which allows you to access music with good quality sound) iPhone 5C is £319 info i got iPhone price

chair-(These are use more for comfort of the people talking since they will be recording themselves for at least an hour or more)£21 for single chair
desk-£56

transmitter- to transmit what your recording through your laptop or pc and spread it live.
£20-£40

Air condition- similar to the reason of the desk and chairs is for the comfort of the host so that they can talk within the amount of time they need within damaging there health
£400-£600 for a decent one

Headphones- You use closed headphone so that you can listen to what your saying but also listen to what people from the other side of the sound proof window is saying without them being heard within the recording. £25-£33 for decent closed headphones.


Budget Radio studio layout

Evauation on my first radio advert on iPhone 6

Style
I feel that the radio advert was successful since its contain a bit of humour from the quote 'and security which keeps your boyfriend or girlfriend from looking at your phone history but the rest is your problem' within 7 seconds. I could say its also factual since within 15 seconds this allows the audience to have a little teaser of what the product has to offer.

Music Bed/ sound effects
I tried to add in sound effects such as explosions in the background of my voice over so that the start from(show time) to make it intense so that the audience is urging to see the final outcome of the advert or that they want more detail of what the commercial is advertising. I used music so that it produces a more upbeat tone to contrast with the dull and low voice over. I also due to using the song footloose it appeal to older generations popular classic films so it appeals to all age groups. The purpose of this advertisement is to promote the product 'iPhone 6' so that it gain popularity and reach national growth, I added voiceover with me talking about the product details to make sure the audience wouldn't become confused on what they benefit them. This is shown within 15 seconds.

Voice over
Within bits of the original voice over content it had a lot of problems with stuttering and massive pauses so what I did to produces solution to the problem was to go onto reaper and edit the voice over by cutting out the problems however produced another problem which was that some voices have different volumes which made it not smooth.

Persuasive Techniques
I used music choice of footloose from the date of 1984 and 2011 to appeal to older generations to make sure that they don't miss judge the product that its only for the younger generation because they can actually pay for the product. I also used humour so the audience don't get bored within the first second of the advert and want to keep listening to it.