personnel list
James
editor
camera man
prop designer
Tom
Director
Editor
prop designer
Daisy
Editor
prop designer
actress
Thursday, 11 December 2014
Wednesday, 26 November 2014
planning for music video
Imagine dragons- Bleeding out
Genre-alternative rock are known for their mainstream rock play style, electronic music used to add some extra effects to their music instead of just instrumental features.
The style is quite dark and gloomy which would suggest that my use of lighting should be dark and gloomy to suggest to the audience the mood in a visual way, mainly soothing but on the 'bare my skin..." it gradually becomes aggressive. I could suggest the pace and the aggressive aspects within the use of cutting beat being reasonably fast so it's quick but the audience can still keep up with the visuals.
Length of the song is 3:43 seconds
Pace slow then gradually increases to a fast pace which would suggest that the aspect of the clips within that section would gradually increase the use of cutting to the beat for a fluent music video with the song.
Meaning of the song is about sacrificing for someone else, this could suggest the use of ho someone took a bullet for someone they loved as a sacrifice like a friend or lover to save them/protect them.
Imagery/Symbolism- The use of repetition of the quote 'bleeding out' suggest the importance to the audience to remember the quote to keep it such in their head so that they'll get the addicted to the song. The quote 'count my sins' suggest that the dark essence within the songs and that the person has done a lot of bad things but this isn't one of them which emphasis the concept of sacrificing for someone else's future which i'll use within the music video. The symbolism by the word 'scarecrow' would suggest the feeling that the person is having that he's just an object to block anyone from destroy the other person's future, who they're sacrificing themselves.
Proposal of music video
Genre-alternative rock are known for their mainstream rock play style, electronic music used to add some extra effects to their music instead of just instrumental features.
The style is quite dark and gloomy which would suggest that my use of lighting should be dark and gloomy to suggest to the audience the mood in a visual way, mainly soothing but on the 'bare my skin..." it gradually becomes aggressive. I could suggest the pace and the aggressive aspects within the use of cutting beat being reasonably fast so it's quick but the audience can still keep up with the visuals.
Length of the song is 3:43 seconds
Pace slow then gradually increases to a fast pace which would suggest that the aspect of the clips within that section would gradually increase the use of cutting to the beat for a fluent music video with the song.
Meaning of the song is about sacrificing for someone else, this could suggest the use of ho someone took a bullet for someone they loved as a sacrifice like a friend or lover to save them/protect them.
Imagery/Symbolism- The use of repetition of the quote 'bleeding out' suggest the importance to the audience to remember the quote to keep it such in their head so that they'll get the addicted to the song. The quote 'count my sins' suggest that the dark essence within the songs and that the person has done a lot of bad things but this isn't one of them which emphasis the concept of sacrificing for someone else's future which i'll use within the music video. The symbolism by the word 'scarecrow' would suggest the feeling that the person is having that he's just an object to block anyone from destroy the other person's future, who they're sacrificing themselves.
Lyrics
I'm bleeding out
So if the last thing that I do
Is bring you down
I'll bleed out for you
So I bare my skin
And I count my sins
And I close my eyes
And I take it in
I'm bleeding out
I'm bleeding out for you, for you.
When the day has come
That I've lost my way around
And the seasons stop and hide beneath the ground
When the sky turns gray
And everything is screaming
I will reach inside
Just to find my heart is beating
Oh, you tell me to hold on
Oh, you tell me to hold on
But innocence is gone
And what was right is wrong
'Cause I'm bleeding out
So if the last thing that I do
Is to bring you down
I'll bleed out for you
So I bare my skin
And I count my sins
And I close my eyes
And I take it in
And I'm bleeding out
I'm bleeding out for you (for you)
When the hour is nigh
And hopelessness is sinking in
And the wolves all cry
To fill the night with hollering
When your eyes are red
And emptiness is all you know
With the darkness fed
I will be your scarecrow
You tell me to hold on
Oh you tell me to hold on
But innocence is gone
And what was right is wrong
'Cause I'm bleeding out
So if the last thing that I do
Is to bring you down
I'll bleed out for you
So I bare my skin
And I count my sins
And I close my eyes
And I take it in
And I'm bleeding out
I'm bleeding out for you, for you.
I'm bleeding out for you (for you)
I'm bleeding out for you (for you)
I'm bleeding out for you (for you)
I'm bleeding out for you
'Cause I'm bleeding out
So if the last thing that I do
Is to bring you down
I'll bleed out for you
So I bare my skin
And I count my sins
And I close my eyes
And I take it in
And I'm bleeding out
I'm bleeding out for you, for you.
So if the last thing that I do
Is bring you down
I'll bleed out for you
So I bare my skin
And I count my sins
And I close my eyes
And I take it in
I'm bleeding out
I'm bleeding out for you, for you.
When the day has come
That I've lost my way around
And the seasons stop and hide beneath the ground
When the sky turns gray
And everything is screaming
I will reach inside
Just to find my heart is beating
Oh, you tell me to hold on
Oh, you tell me to hold on
But innocence is gone
And what was right is wrong
'Cause I'm bleeding out
So if the last thing that I do
Is to bring you down
I'll bleed out for you
So I bare my skin
And I count my sins
And I close my eyes
And I take it in
And I'm bleeding out
I'm bleeding out for you (for you)
When the hour is nigh
And hopelessness is sinking in
And the wolves all cry
To fill the night with hollering
When your eyes are red
And emptiness is all you know
With the darkness fed
I will be your scarecrow
You tell me to hold on
Oh you tell me to hold on
But innocence is gone
And what was right is wrong
'Cause I'm bleeding out
So if the last thing that I do
Is to bring you down
I'll bleed out for you
So I bare my skin
And I count my sins
And I close my eyes
And I take it in
And I'm bleeding out
I'm bleeding out for you, for you.
I'm bleeding out for you (for you)
I'm bleeding out for you (for you)
I'm bleeding out for you (for you)
I'm bleeding out for you
'Cause I'm bleeding out
So if the last thing that I do
Is to bring you down
I'll bleed out for you
So I bare my skin
And I count my sins
And I close my eyes
And I take it in
And I'm bleeding out
I'm bleeding out for you, for you.
Proposal of music video
Since the concept of the song is sacrificing for other and the style which is used within the music video would be narrative since it tells the story of a big brother fighting to get money to give his younger sibling a better future by sacrificing his future, quite dark compared to their other songs I could suggest the I would use as a suggestion to the dark aspects would be the use of dark lighting or have a black and white filter to it. Within the start I would show a clip of someone who's been shot on the floor close up to their face zooming out from his face then gradually in a slow pace since the pace within the song at the start is quite slow, then shows another scenes which could be before that scene at the start to become like a fictional style to the video so show a setting and a guy who needs to fight to feed his family and then changes to the beat to another scene with him who is at their house trying to protect and feed his brother since their mum and dad have left them, the lighting would have to be grey and cloudy out side. Then, when it start heading to the 'I'm bleeding out' and speeds the pace up when it goes to a louder beat shows the fighter punching someone in a competition. This would create a fiction, aggressive style to it to maintain the thought of sacrificing in this case a story of sacrificing their own life for fighting to feed your family member for them to have a happier life.
The techniques I will be using in this music video would be cutting to the beat to link the pace of the music into the video to give it a smooth way to transition through the video without making it look rough to the audience. I would also use for lighting would mostly use of grey gloomy sky's to make it still have a sense of the dark feel within the song to the visual aspects of the video. I would also be using mostly pan and zoom technique to also contribute to a smooth transition with cutting to the beat so it could could seen as a story that has more to come due to the transition. The camera types I would use are close ups and extreme close up and cut away/insert shot on the guy who's sacrificing his future for another to sense a symbolic entity within the video to show how he's suffering but only has one thing on his mind to keep going to save the other person from making his mistakes, mid shots and full body long shots within the clips of the fighting and where he's walking to the place he's going to fight and pauses in front of the school looks to it then walks away putting his hoodie up to suggest he's lost hope for himself but not on the other person. A establishing shot at the end of the video of the school to link to the thought of him loosing his hope.
Financially, I would feel that the production would cost depending on the props and costumes which would be around £100+, the camera would be £100-£300 depending on the quality of the camera. editing hardware and softwares would probably cost £0-£100, actors would be £5 per hour. However, since my equipment and actor have already been given to me the production costs of my video would be £0.
Financially, I would feel that the production would cost depending on the props and costumes which would be around £100+, the camera would be £100-£300 depending on the quality of the camera. editing hardware and softwares would probably cost £0-£100, actors would be £5 per hour. However, since my equipment and actor have already been given to me the production costs of my video would be £0.
Tuesday, 25 November 2014
Final Radio Advert planning
Treatment 1-
Cancer Research which is a charity which is help beat cancer. The placement of Cancer Research is based in the UK however, is shown as a national charity which is seen frequently within advertisements within the middle of the day so that most of their audience is ready and aware of they're going to say within the advertisement since most of the adverts are based on help beating cancer through fun runs donations but sometimes it's about having awareness but not frequently. Purpose of the organisation is to raise money for exploring a cure for beating cancer. The roles which would normally be used in these situations such as a director, someone who selects or develops content which would be used within the broadcast. Writer within the radio industry is based on while the broadcast is on going while someone at the same time is writing it down. A Voice actor, someone who acts out the scenes or other situations to make it seem alive to the listeners. Finally, a technical support gives support with hardware or software so that theirs no problem with hardware within broadcasting or editing.
Budget- This would be considered if I were in a radio station which is presenting the advert within a large regional scale station:
£1,500 per week if shown in a local radio station
£3000 per week if regional scale station
Creative costs £200-£300
airtime
Expect to be spending £1,500 a week on a larger local or a regional station. £2 per thousand people
However since I am producing a advertisement independently without any support it would cost £0.
The target audience is mostly people who can afford to donate for a good cause which would probably be in the age groups of 11+ but also all genders, but also are interested in helping others and have a interest in beating cancer through manipulating their emotions and interest within the advert.
The unique selling point of cancer research that they have events such a charity runs, walks, Race for life and charity challenges to get people to donate and support cancer research while having fun with friends or family.
Script 1(male voice over) + ( sound bed would have mildly upbeat song so that the audience has the energy to listen and support our cause)
(2 steps from hell- moving mountains(no choir))
Have you suffered from a loss of a loved one to cancer?
(pause 2 seconds)
I too have suffered a loss of someone and that's why I need your help to beat cancer
(pause 1 second)
We of cancer research UK believe that if we as human beings can stop the spread of cancer and save victims to come, the world would be so much brighter
(footloose music in the sound bed)
(pause 3 seconds)
And if want to stop the fear of cancer in the future we have the experts to encourage your spirits for the future.
(someone in the background like a doctor helping a patient) (Pause 3 seconds)
if 65% of people with your type of cancer responded to a treatment, then there is a two out of three chance that you will too
(Pause 3 seconds)
We allow fun and family friendly challenges to get you to participate in fighting off cancer
(pause 3 seconds)
Join cancer research today at cancer research UK dot org
(Pause 4-5 seconds)
Let's beat cancer sooner!!!
Style
would be serious, bit factual,repetition and quite straight forward to get the listeners to be more aware and know what were talking about without thinking too hard about whats said. Use of rhetorical questions to get the audience to think before leading into more detail about the cause, alliteration to have a memorable aspect about the main features of some the the information within the advert. I try to use interest and desires/fears to manipulate the audience on wanting a better future and have less fear about being diagnosed with cancer. Use of repetition on future to emphasis the desire for a better future. I also used persuasive techniques of desire of a happy family activity which is due to me adding how it would give families a way to participate on supporting the charity but also have fun doing it.
Script 2( male voice over)
We are Cancer Research UK and we are here to ask YOU for help
(2 steps from hell- moving mountains(no choir)) (Pause 3 seconds)
cancer is spreading, people are suffering so we need YOUR support to fight back cancer and save more innocent lives for a brighter future to come
(Pause 3 seconds)
Over millions of people are supporting and volunteering to find the cure for cancer, will you be the one out of many?
(pause 4-5 seconds)
Don't let the world suffer any longer
(footloose music in the sound bed) (pause 3 seconds)
Join Cancer Research today at cancer research uk dot org
(music stops by gradually fading away)
Style
would be serious, bit factual,repetition and quite straight forward to get the listeners to be more aware and know what were talking about without thinking too hard about whats said. I used repitition on the word suffering to appeal to the audiences fear of a corrupted future so that they feel that they need to give support to the research to prevent it. I used factual statistic that I got from the charities official website which would give a quick brief of whats cancer and how threatened are they to have it endanger their or a family members life.
_________________________________________________________________________________
Treatment 2
The client is Riot games who are a gaming company who produced the game league of legends. Riot Games’ HQ is based in sunny Santa Monica, California, but we’ve got 12 offices across the globe. Our international teams ensure that player experiences aren’t lost in translation. The unique point of sale is how league of legends is one of the most popular games within their platform.League of Legends is a fast-paced, competitive online game that blends the speed and intensity of an RTS with RPG elements. Two teams of powerful champions, each with a unique design and play style, battle head-to-head across multiple battlefields and game modes. With an ever-expanding roster of champions, frequent updates and a thriving tournament scene, League of Legends offers endless replay ability for players of every skill level. Join the world's largest online gaming community: make friends, form teams and battle tens of millions of opponents from countries across the globe, then exchange strats on reddit, YouTube, the forums and beyond. The roles which would normally be used in these situations such as a director, someone who selects or develops content which would be used within the broadcast. Writer within the radio industry is based on while the broadcast is on going while someone at the same time is writing it down. A Voice actor, someone who acts out the scenes or other situations to make it seem alive to the listeners. Finally, a technical support gives support with hardware or software so that theirs no problem with hardware within broadcasting or editing.
Budget- This would be considered if I were in a radio station which is presenting the advert within a large regional scale station:
£1,500 per week if shown in a local radio station
£3000 per week if regional scale station
Creative costs £200-£300
airtime
Expect to be spending £1,500 a week on a larger local or a regional station. £2 per thousand people
However since I am producing a advertisement independently without any support it would cost £0.
The target audience is mostly people who can afford to donate for a good cause which would probably be in the age groups of 11+ but also all genders, but also are interested in helping others and have a interest in beating cancer through manipulating their emotions and interest within the advert.
Target audience of this product which is advertising league of legends as a game instead of the company itself would be appealing to the age groups of 16+ due to the violence within the game and people to pay for things within the game. The game would be within all genders and are interested in playing the game.
Script 1 (Male voice actor), explosive sound track within the background
(music-Europe-the final countdown)
Are you ready to join the fight summoner?
(pause 2 seconds)
(music in sound bed- warrior- imagine dragons)
to work as a team to the enemy
(pause 2 seconds)
Use our amazing and growing community to get updated into the Rift
(pause 2 seconds)
Challenge yourself and friends to enhance your skills to become legendary or even go like
(pause 2 seconds)
(low drone sound effect with the warriors song stop at this point) Now ill ask you again
(pause 3 seconds)
Are you ready?
(pause 2 seconds)
(sound effect low drone) For more info go to http://euw.leagueoflegends.com
(pause 2 seconds)
(sound effect of when riot present their logo) Riot Games, for the players
Style and persuasive techniques
I added the persuasive techniques such as desire of pride to get people to try out the game to not miss out on the fun and never miss a opportunity due to their pride of loosing a fun experience. The styles I used in this script are factual since this scripts talk more about the community and the benefits outside the game experience to get the audience to feel that they belong in the community. Pastiche since the script is promoting the product of riot games 'league of legends'.
Script 2( cool guys don't look at explosion within the background)+( male voice over)
Riot games, for the players
(with riot game official sound when showing their logo) (pause 3 seconds)
Join us on the summoner rift to fight for your gaming experience
(music- paramore- now) (pause 3 seconds)
We the summoners of league of legends who are judged on the experience of the
players, bring interesting and enjoyable play styles to millions your door step for FREE.
(music- paramore- now)
(pause 3 seconds)
Siege the mighty enemy towers
( sound effect of a building being blown up) (pause 3 seconds)
Defeat the monster within the depths of the corrupted jungles
(sound effect of something roaring in the background or screeching)
(pause 3 seconds)
And choose your fate
(low drone sound effect)
(pause 3 seconds)
People round the world are within the plain field of the rift, will you join them?
(low done sound effect)
(pause 2 seconds)
For more information go to league of legends dot com
(pause 2 seconds)
(low done sound effect)
Hurry, we'll be waiting for your wise decision
(low done sound effect)
The style I use in this script is a dramatic, teaser, complex but straight to the point advert since you can only know more detail about the community within the website which compared to the other script is completely different since this script talks more about the in-game experience. Long term style due to promoting the product of league of legends itself which would include on going experience and advertisement. I added the persuasive techniques such as desire of pride to get people to try out the game to not miss out on the fun and never miss a opportunity due to their pride of loosing a fun experience.
Cancer Research which is a charity which is help beat cancer. The placement of Cancer Research is based in the UK however, is shown as a national charity which is seen frequently within advertisements within the middle of the day so that most of their audience is ready and aware of they're going to say within the advertisement since most of the adverts are based on help beating cancer through fun runs donations but sometimes it's about having awareness but not frequently. Purpose of the organisation is to raise money for exploring a cure for beating cancer. The roles which would normally be used in these situations such as a director, someone who selects or develops content which would be used within the broadcast. Writer within the radio industry is based on while the broadcast is on going while someone at the same time is writing it down. A Voice actor, someone who acts out the scenes or other situations to make it seem alive to the listeners. Finally, a technical support gives support with hardware or software so that theirs no problem with hardware within broadcasting or editing.
Budget- This would be considered if I were in a radio station which is presenting the advert within a large regional scale station:
£1,500 per week if shown in a local radio station
£3000 per week if regional scale station
Creative costs £200-£300
A £25,000 campaign over a year will likely need a few different advertisements. At this level of investment, a jingle or audio identifier would be useful so listeners start to recognise your ads as soon as they hear them.
A £250,000 campaign over a year might be worth licensing a famous song for £25,000 so your brand really stands out. airtime
Expect to be spending £1,500 a week on a larger local or a regional station. £2 per thousand people
However since I am producing a advertisement independently without any support it would cost £0.
The target audience is mostly people who can afford to donate for a good cause which would probably be in the age groups of 11+ but also all genders, but also are interested in helping others and have a interest in beating cancer through manipulating their emotions and interest within the advert.
The unique selling point of cancer research that they have events such a charity runs, walks, Race for life and charity challenges to get people to donate and support cancer research while having fun with friends or family.
Script 1(male voice over) + ( sound bed would have mildly upbeat song so that the audience has the energy to listen and support our cause)
(2 steps from hell- moving mountains(no choir))
Have you suffered from a loss of a loved one to cancer?
(pause 2 seconds)
I too have suffered a loss of someone and that's why I need your help to beat cancer
(pause 1 second)
We of cancer research UK believe that if we as human beings can stop the spread of cancer and save victims to come, the world would be so much brighter
(footloose music in the sound bed)
(pause 3 seconds)
And if want to stop the fear of cancer in the future we have the experts to encourage your spirits for the future.
(someone in the background like a doctor helping a patient) (Pause 3 seconds)
if 65% of people with your type of cancer responded to a treatment, then there is a two out of three chance that you will too
(Pause 3 seconds)
We allow fun and family friendly challenges to get you to participate in fighting off cancer
(pause 3 seconds)
Join cancer research today at cancer research UK dot org
(Pause 4-5 seconds)
Let's beat cancer sooner!!!
Style
would be serious, bit factual,repetition and quite straight forward to get the listeners to be more aware and know what were talking about without thinking too hard about whats said. Use of rhetorical questions to get the audience to think before leading into more detail about the cause, alliteration to have a memorable aspect about the main features of some the the information within the advert. I try to use interest and desires/fears to manipulate the audience on wanting a better future and have less fear about being diagnosed with cancer. Use of repetition on future to emphasis the desire for a better future. I also used persuasive techniques of desire of a happy family activity which is due to me adding how it would give families a way to participate on supporting the charity but also have fun doing it.
Script 2( male voice over)
We are Cancer Research UK and we are here to ask YOU for help
(2 steps from hell- moving mountains(no choir)) (Pause 3 seconds)
cancer is spreading, people are suffering so we need YOUR support to fight back cancer and save more innocent lives for a brighter future to come
(Pause 3 seconds)
Over millions of people are supporting and volunteering to find the cure for cancer, will you be the one out of many?
(pause 4-5 seconds)
Don't let the world suffer any longer
(footloose music in the sound bed) (pause 3 seconds)
Join Cancer Research today at cancer research uk dot org
(music stops by gradually fading away)
Style
would be serious, bit factual,repetition and quite straight forward to get the listeners to be more aware and know what were talking about without thinking too hard about whats said. I used repitition on the word suffering to appeal to the audiences fear of a corrupted future so that they feel that they need to give support to the research to prevent it. I used factual statistic that I got from the charities official website which would give a quick brief of whats cancer and how threatened are they to have it endanger their or a family members life.
_________________________________________________________________________________
Treatment 2
The client is Riot games who are a gaming company who produced the game league of legends. Riot Games’ HQ is based in sunny Santa Monica, California, but we’ve got 12 offices across the globe. Our international teams ensure that player experiences aren’t lost in translation. The unique point of sale is how league of legends is one of the most popular games within their platform.League of Legends is a fast-paced, competitive online game that blends the speed and intensity of an RTS with RPG elements. Two teams of powerful champions, each with a unique design and play style, battle head-to-head across multiple battlefields and game modes. With an ever-expanding roster of champions, frequent updates and a thriving tournament scene, League of Legends offers endless replay ability for players of every skill level. Join the world's largest online gaming community: make friends, form teams and battle tens of millions of opponents from countries across the globe, then exchange strats on reddit, YouTube, the forums and beyond. The roles which would normally be used in these situations such as a director, someone who selects or develops content which would be used within the broadcast. Writer within the radio industry is based on while the broadcast is on going while someone at the same time is writing it down. A Voice actor, someone who acts out the scenes or other situations to make it seem alive to the listeners. Finally, a technical support gives support with hardware or software so that theirs no problem with hardware within broadcasting or editing.
Budget- This would be considered if I were in a radio station which is presenting the advert within a large regional scale station:
£1,500 per week if shown in a local radio station
£3000 per week if regional scale station
Creative costs £200-£300
A £25,000 campaign over a year will likely need a few different advertisements. At this level of investment, a jingle or audio identifier would be useful so listeners start to recognise your ads as soon as they hear them.
A £250,000 campaign over a year might be worth licensing a famous song for £25,000 so your brand really stands out. airtime
Expect to be spending £1,500 a week on a larger local or a regional station. £2 per thousand people
However since I am producing a advertisement independently without any support it would cost £0.
The target audience is mostly people who can afford to donate for a good cause which would probably be in the age groups of 11+ but also all genders, but also are interested in helping others and have a interest in beating cancer through manipulating their emotions and interest within the advert.
Target audience of this product which is advertising league of legends as a game instead of the company itself would be appealing to the age groups of 16+ due to the violence within the game and people to pay for things within the game. The game would be within all genders and are interested in playing the game.
Script 1 (Male voice actor), explosive sound track within the background
(music-Europe-the final countdown)
Are you ready to join the fight summoner?
(pause 2 seconds)
(music in sound bed- warrior- imagine dragons)
to work as a team to the enemy
(pause 2 seconds)
Use our amazing and growing community to get updated into the Rift
(pause 2 seconds)
Challenge yourself and friends to enhance your skills to become legendary or even go like
(pause 2 seconds)
(low drone sound effect with the warriors song stop at this point) Now ill ask you again
(pause 3 seconds)
Are you ready?
(pause 2 seconds)
(sound effect low drone) For more info go to http://euw.leagueoflegends.com
(pause 2 seconds)
(sound effect of when riot present their logo) Riot Games, for the players
Style and persuasive techniques
I added the persuasive techniques such as desire of pride to get people to try out the game to not miss out on the fun and never miss a opportunity due to their pride of loosing a fun experience. The styles I used in this script are factual since this scripts talk more about the community and the benefits outside the game experience to get the audience to feel that they belong in the community. Pastiche since the script is promoting the product of riot games 'league of legends'.
Riot games, for the players
(with riot game official sound when showing their logo) (pause 3 seconds)
Join us on the summoner rift to fight for your gaming experience
(music- paramore- now) (pause 3 seconds)
We the summoners of league of legends who are judged on the experience of the
players, bring interesting and enjoyable play styles to millions your door step for FREE.
(music- paramore- now)
(pause 3 seconds)
Siege the mighty enemy towers
( sound effect of a building being blown up) (pause 3 seconds)
Defeat the monster within the depths of the corrupted jungles
(sound effect of something roaring in the background or screeching)
(pause 3 seconds)
And choose your fate
(low drone sound effect)
(pause 3 seconds)
People round the world are within the plain field of the rift, will you join them?
(low done sound effect)
(pause 2 seconds)
For more information go to league of legends dot com
(pause 2 seconds)
(low done sound effect)
Hurry, we'll be waiting for your wise decision
(low done sound effect)
The style I use in this script is a dramatic, teaser, complex but straight to the point advert since you can only know more detail about the community within the website which compared to the other script is completely different since this script talks more about the in-game experience. Long term style due to promoting the product of league of legends itself which would include on going experience and advertisement. I added the persuasive techniques such as desire of pride to get people to try out the game to not miss out on the fun and never miss a opportunity due to their pride of loosing a fun experience.
Friday, 21 November 2014
Evaluation of radio advert(official)
Process
The process used to produce my radio advert was first to produce four treatment and scripts which I researched one charity 'cancer research UK' and one product from a gaming company which is very popular which was riot games 'league of legends' by producing two scripts and one treatment for each companies or organisation to make sure I get a variety of examples so i could choose the best script and and product which I would be able to present to the client or producer. I then presented the treatments and scripts to a director or producer so that they could respond and collaberate with me on which script should we go through with through the regulation within the radio industry but also if the detail within the research in the treatment meet the criteria for the advert production and presentation. After that section of the process I started the recording part by going into a seperate room which has some features of sound proofing so that no interferences within my recording from the surroundings occur, I did this process within reaper so that I could have simple time transferring the recording to the editing section.
Editing
I then did the final attempt of editing the recording by using the techniques cutting the errors such as pauses that aren't planned and stutters which damage the clarity of the advertisement, trying to make the length of the advert adjust to the client criteria of 30 seconds or 40 seconds exactly, fading in some voice overs and sound effect so they are more fluent and harmonise well in the advert, I also applied sound effect and a sound bed which consist of riots official sound tracks which give the advert more in-game atmosphere and applying the sounds of what the audience will experience from the game if they join them, I tinkered with the volume so that the music is adjusted to the lower volume compared to the voice over so that the voice over can be pronounced from the audience perspective to allow them to simply listen to what we want to put forward of promoting the game and community, panning the sound so that some features of the advert gradually increases volume, this would allow a sense of movement within the advert to give bonus experience of other senses within using visual support through presenting images.
Creativity
The use of music I used within my radio advert is soundtrack I found within league of legends sound cloud which I then downloaded the following Hybrid Worlds used on the season 3 world championships as their theme, legends were born and the glory. I chose these soundtrack because it promotes the official themed music riot or their clients produce to suit the gameplay and dramatic atmosphere of the game to the audience. This also promotes the competitive factors of the game such as events like world championships, single nations tournaments and the ranked game mode on the game for serious gamers looking for a challenge. To test my techniques and processes I have within reaper I blended the music within the sound bed to that they harmonies enough so that it gives multiple atmospheres to provide to the audience but also so that it doesn't stop the flow of the information being handed out to the viewers. For example within 21 seconds of the advert it goes from legends were born to the glory within the sound bed.
Within the tone of the voice over i tried to portray a dramatic in depth aspect with slight enthusiasm in the advert so the audience would feel quite intrigued and interested with the advert and listen to what I have to say till the very end. However, within the production of the advert my voice didn't go as planned since it was quite malo toned which even though the advert wasn't suppose to be up beat it lost the interest. But overall I feel it was quite successful with the voice over since even though my pitch was quite low I still improved the atmosphere by keeping up with the soundtrack and making it seem interesting to the viewers.
Overall opinion of the process
What I like or think was successful was the sound tracks which also includes the effects within the advert since I tried to makes it straight to the point through for example for "siege turrets" I applied the sound of explosion to give the audience a experience and feel of the atmosphere within the game by promoting the in-game experience for the players. I also like the music I used since they were both official sound tracks that were used within game event and the game itself such as loading screen and lobby which gave my advert a profession look and identity to it. However, what could be improved is the choice of voice actor since I would prefer to have someone who could do a quite dramatic but also enthusiastic voice to get the audience more up for the challenged and interested in the product we're advertising.
The process used to produce my radio advert was first to produce four treatment and scripts which I researched one charity 'cancer research UK' and one product from a gaming company which is very popular which was riot games 'league of legends' by producing two scripts and one treatment for each companies or organisation to make sure I get a variety of examples so i could choose the best script and and product which I would be able to present to the client or producer. I then presented the treatments and scripts to a director or producer so that they could respond and collaberate with me on which script should we go through with through the regulation within the radio industry but also if the detail within the research in the treatment meet the criteria for the advert production and presentation. After that section of the process I started the recording part by going into a seperate room which has some features of sound proofing so that no interferences within my recording from the surroundings occur, I did this process within reaper so that I could have simple time transferring the recording to the editing section.
Editing
I then did the final attempt of editing the recording by using the techniques cutting the errors such as pauses that aren't planned and stutters which damage the clarity of the advertisement, trying to make the length of the advert adjust to the client criteria of 30 seconds or 40 seconds exactly, fading in some voice overs and sound effect so they are more fluent and harmonise well in the advert, I also applied sound effect and a sound bed which consist of riots official sound tracks which give the advert more in-game atmosphere and applying the sounds of what the audience will experience from the game if they join them, I tinkered with the volume so that the music is adjusted to the lower volume compared to the voice over so that the voice over can be pronounced from the audience perspective to allow them to simply listen to what we want to put forward of promoting the game and community, panning the sound so that some features of the advert gradually increases volume, this would allow a sense of movement within the advert to give bonus experience of other senses within using visual support through presenting images.
Creativity
The use of music I used within my radio advert is soundtrack I found within league of legends sound cloud which I then downloaded the following Hybrid Worlds used on the season 3 world championships as their theme, legends were born and the glory. I chose these soundtrack because it promotes the official themed music riot or their clients produce to suit the gameplay and dramatic atmosphere of the game to the audience. This also promotes the competitive factors of the game such as events like world championships, single nations tournaments and the ranked game mode on the game for serious gamers looking for a challenge. To test my techniques and processes I have within reaper I blended the music within the sound bed to that they harmonies enough so that it gives multiple atmospheres to provide to the audience but also so that it doesn't stop the flow of the information being handed out to the viewers. For example within 21 seconds of the advert it goes from legends were born to the glory within the sound bed.
Within the tone of the voice over i tried to portray a dramatic in depth aspect with slight enthusiasm in the advert so the audience would feel quite intrigued and interested with the advert and listen to what I have to say till the very end. However, within the production of the advert my voice didn't go as planned since it was quite malo toned which even though the advert wasn't suppose to be up beat it lost the interest. But overall I feel it was quite successful with the voice over since even though my pitch was quite low I still improved the atmosphere by keeping up with the soundtrack and making it seem interesting to the viewers.
Overall opinion of the process
What I like or think was successful was the sound tracks which also includes the effects within the advert since I tried to makes it straight to the point through for example for "siege turrets" I applied the sound of explosion to give the audience a experience and feel of the atmosphere within the game by promoting the in-game experience for the players. I also like the music I used since they were both official sound tracks that were used within game event and the game itself such as loading screen and lobby which gave my advert a profession look and identity to it. However, what could be improved is the choice of voice actor since I would prefer to have someone who could do a quite dramatic but also enthusiastic voice to get the audience more up for the challenged and interested in the product we're advertising.
Thursday, 20 November 2014
Ideas for music video
Imagine dragons- Bleeding out
Genre-alternative rock, electronic music
The style is quite dark
mainly soothing but on the 'bare my skin..." it gradually becomes aggressive.
Length of the song is 3:43 seconds
Pace slow then gradually increases to a fast pace
Meaning of the song is about sacrificing for someone else
Paramore - playing god
Genre alternative rock, pop punk
style is quite angry and provocative
length is 3:19 seconds pace is starts off from a medium pace but then stay to a faster pace.
meaning is ignorance and revenge on her band mates from doing so not too long ago.
imagery using the ropes tied around people who represent ignorance= trying to not allow ignorance from hurting or spreading the people.
magnifying glass= showing how she sees who the people truly are and how she seeing the bad things of them like they do to other people to hurt them and make themselves feel better.
Narrative- since it tells a story of a girl who is all nice but is hiding a huge secret of holding guys in her basement.
Genre-alternative rock, electronic music
The style is quite dark
mainly soothing but on the 'bare my skin..." it gradually becomes aggressive.
Length of the song is 3:43 seconds
Pace slow then gradually increases to a fast pace
Meaning of the song is about sacrificing for someone else
Paramore - playing god
Genre alternative rock, pop punk
style is quite angry and provocative
length is 3:19 seconds pace is starts off from a medium pace but then stay to a faster pace.
meaning is ignorance and revenge on her band mates from doing so not too long ago.
imagery using the ropes tied around people who represent ignorance= trying to not allow ignorance from hurting or spreading the people.
magnifying glass= showing how she sees who the people truly are and how she seeing the bad things of them like they do to other people to hurt them and make themselves feel better.
Narrative- since it tells a story of a girl who is all nice but is hiding a huge secret of holding guys in her basement.
Wednesday, 19 November 2014
Task 2 Worksheet
lyric interpretation- This is directly following the lyrics within the visual aspects of the music video.
Extending or consolidating songs meaning changing the meaning of the song by the music video or adding more to the meaning of the song.
Focus on a performer- Use camera angle to centre towards the performer so that it focuses more to the performer for promoting the artist or band instead of the surrounding in the video.
lighting of mood- The use of lighting to emphasis the mood within the song so that the listener or viewers know what type of mood the song is suppose to be portraying such as sad, happy, protesting about something.
pace of cuts- This uses scenes in the video and change them by setting the times to change to the beat of the song so it feels smooth.
special effects(example)- Paramore- Brick by boring brick
Multi-magel- The script- six degrees of separation
cutting to a beat- All time low-a love like war
Miming and lip syncing- Ed Sheeran- Lego House
Reference to or include another artist- Zedd- stay the night ft. Hayley
Narrative- Fall out boy- save rock and roll
Telling a story/situation within the music video
Impressionist- Paramore- ain't it fun
mood and atmosphere than the thought of meaning and concept in the video
Interpretation- Rebecca Black- It's Friday-portrays the lyrics through the visual aspects of the video
Surrealism- Fall out boy-sugar were going down
Portrays within the video weird imagery that seem not relevant to the song
as-live-all time low-wieghtless
Pretending they are playing live by using a scene with people acting as a crowd but it actually as a live performance
Pastiche/ homage- owl city-when can i see you again (for Wreck it Ralph)Positive way of copying a aspect of a media product like giving respect to the product through presenting it their way in their video.
Extending or consolidating songs meaning changing the meaning of the song by the music video or adding more to the meaning of the song.
Focus on a performer- Use camera angle to centre towards the performer so that it focuses more to the performer for promoting the artist or band instead of the surrounding in the video.
lighting of mood- The use of lighting to emphasis the mood within the song so that the listener or viewers know what type of mood the song is suppose to be portraying such as sad, happy, protesting about something.
pace of cuts- This uses scenes in the video and change them by setting the times to change to the beat of the song so it feels smooth.
special effects(example)- Paramore- Brick by boring brick
cutting to a beat- All time low-a love like war
Animation- Imagine Dragons- Warriors
Narrative- Fall out boy- save rock and roll
Telling a story/situation within the music video
Impressionist- Paramore- ain't it fun
mood and atmosphere than the thought of meaning and concept in the video
Interpretation- Rebecca Black- It's Friday-portrays the lyrics through the visual aspects of the video
Surrealism- Fall out boy-sugar were going down
Portrays within the video weird imagery that seem not relevant to the song
as-live-all time low-wieghtless
Pretending they are playing live by using a scene with people acting as a crowd but it actually as a live performance
Pastiche/ homage- owl city-when can i see you again (for Wreck it Ralph)Positive way of copying a aspect of a media product like giving respect to the product through presenting it their way in their video.
Tuesday, 11 November 2014
Treatment
client- The name of the client is Amnesty International
Placement its a international organisation which is founded within London and is based within the internet.
Type of client is a non governmental organisation focused on human rights. a non governmental organisation is a organisation which isn't part of the government nor get profit from the organisation.
Purpose of client allow people to protest for their ideal and have a human rights movement. Also its mainly for persuading people to come out and protest for human rights.
usp- They can get through difficult situations and are trustworthy to secure their customer identity but also to carry out the protest. They deliver results and save lives within a long term period. They collaborate with networks, organisations and campaigns across the world.
Persuasive techniques- we use peoples desires to speak out on what they believe in but also the guilt of not supporting the protest to help people in need of the support.
Repetition with the organisation's name and main focus of how they work.
The style of the advertisement would be serious since it's talking about protesting on human rights and also uses a more straight forward style so that viewers don't get confused on the main factors of the advert.
Placement its a international organisation which is founded within London and is based within the internet.
Type of client is a non governmental organisation focused on human rights. a non governmental organisation is a organisation which isn't part of the government nor get profit from the organisation.
Purpose of client allow people to protest for their ideal and have a human rights movement. Also its mainly for persuading people to come out and protest for human rights.
usp- They can get through difficult situations and are trustworthy to secure their customer identity but also to carry out the protest. They deliver results and save lives within a long term period. They collaborate with networks, organisations and campaigns across the world.
Persuasive techniques- we use peoples desires to speak out on what they believe in but also the guilt of not supporting the protest to help people in need of the support.
Repetition with the organisation's name and main focus of how they work.
The style of the advertisement would be serious since it's talking about protesting on human rights and also uses a more straight forward style so that viewers don't get confused on the main factors of the advert.
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