Extending or consolidating songs meaning changing the meaning of the song by the music video or adding more to the meaning of the song.
Focus on a performer- Use camera angle to centre towards the performer so that it focuses more to the performer for promoting the artist or band instead of the surrounding in the video.
lighting of mood- The use of lighting to emphasis the mood within the song so that the listener or viewers know what type of mood the song is suppose to be portraying such as sad, happy, protesting about something.
pace of cuts- This uses scenes in the video and change them by setting the times to change to the beat of the song so it feels smooth.
special effects(example)- Paramore- Brick by boring brick
cutting to a beat- All time low-a love like war
Animation- Imagine Dragons- Warriors
Narrative- Fall out boy- save rock and roll
Telling a story/situation within the music video
Impressionist- Paramore- ain't it fun
mood and atmosphere than the thought of meaning and concept in the video
Interpretation- Rebecca Black- It's Friday-portrays the lyrics through the visual aspects of the video
Surrealism- Fall out boy-sugar were going down
Portrays within the video weird imagery that seem not relevant to the song
as-live-all time low-wieghtless
Pretending they are playing live by using a scene with people acting as a crowd but it actually as a live performance
Pastiche/ homage- owl city-when can i see you again (for Wreck it Ralph)Positive way of copying a aspect of a media product like giving respect to the product through presenting it their way in their video.
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