Cancer Research which is a charity which is help beat cancer. The placement of Cancer Research is based in the UK however, is shown as a national charity which is seen frequently within advertisements within the middle of the day so that most of their audience is ready and aware of they're going to say within the advertisement since most of the adverts are based on help beating cancer through fun runs donations but sometimes it's about having awareness but not frequently. Purpose of the organisation is to raise money for exploring a cure for beating cancer. The roles which would normally be used in these situations such as a director, someone who selects or develops content which would be used within the broadcast. Writer within the radio industry is based on while the broadcast is on going while someone at the same time is writing it down. A Voice actor, someone who acts out the scenes or other situations to make it seem alive to the listeners. Finally, a technical support gives support with hardware or software so that theirs no problem with hardware within broadcasting or editing.
Budget- This would be considered if I were in a radio station which is presenting the advert within a large regional scale station:
£1,500 per week if shown in a local radio station
£3000 per week if regional scale station
Creative costs £200-£300
A £25,000 campaign over a year will likely need a few different advertisements. At this level of investment, a jingle or audio identifier would be useful so listeners start to recognise your ads as soon as they hear them.
A £250,000 campaign over a year might be worth licensing a famous song for £25,000 so your brand really stands out. airtime
Expect to be spending £1,500 a week on a larger local or a regional station. £2 per thousand people
However since I am producing a advertisement independently without any support it would cost £0.
The target audience is mostly people who can afford to donate for a good cause which would probably be in the age groups of 11+ but also all genders, but also are interested in helping others and have a interest in beating cancer through manipulating their emotions and interest within the advert.
The unique selling point of cancer research that they have events such a charity runs, walks, Race for life and charity challenges to get people to donate and support cancer research while having fun with friends or family.
Script 1(male voice over) + ( sound bed would have mildly upbeat song so that the audience has the energy to listen and support our cause)
(2 steps from hell- moving mountains(no choir))
Have you suffered from a loss of a loved one to cancer?
(pause 2 seconds)
I too have suffered a loss of someone and that's why I need your help to beat cancer
(pause 1 second)
We of cancer research UK believe that if we as human beings can stop the spread of cancer and save victims to come, the world would be so much brighter
(footloose music in the sound bed)
(pause 3 seconds)
And if want to stop the fear of cancer in the future we have the experts to encourage your spirits for the future.
(someone in the background like a doctor helping a patient) (Pause 3 seconds)
if 65% of people with your type of cancer responded to a treatment, then there is a two out of three chance that you will too
(Pause 3 seconds)
We allow fun and family friendly challenges to get you to participate in fighting off cancer
(pause 3 seconds)
Join cancer research today at cancer research UK dot org
(Pause 4-5 seconds)
Let's beat cancer sooner!!!
Style
would be serious, bit factual,repetition and quite straight forward to get the listeners to be more aware and know what were talking about without thinking too hard about whats said. Use of rhetorical questions to get the audience to think before leading into more detail about the cause, alliteration to have a memorable aspect about the main features of some the the information within the advert. I try to use interest and desires/fears to manipulate the audience on wanting a better future and have less fear about being diagnosed with cancer. Use of repetition on future to emphasis the desire for a better future. I also used persuasive techniques of desire of a happy family activity which is due to me adding how it would give families a way to participate on supporting the charity but also have fun doing it.
Script 2( male voice over)
We are Cancer Research UK and we are here to ask YOU for help
(2 steps from hell- moving mountains(no choir)) (Pause 3 seconds)
cancer is spreading, people are suffering so we need YOUR support to fight back cancer and save more innocent lives for a brighter future to come
(Pause 3 seconds)
Over millions of people are supporting and volunteering to find the cure for cancer, will you be the one out of many?
(pause 4-5 seconds)
Don't let the world suffer any longer
(footloose music in the sound bed) (pause 3 seconds)
Join Cancer Research today at cancer research uk dot org
(music stops by gradually fading away)
Style
would be serious, bit factual,repetition and quite straight forward to get the listeners to be more aware and know what were talking about without thinking too hard about whats said. I used repitition on the word suffering to appeal to the audiences fear of a corrupted future so that they feel that they need to give support to the research to prevent it. I used factual statistic that I got from the charities official website which would give a quick brief of whats cancer and how threatened are they to have it endanger their or a family members life.
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Treatment 2
The client is Riot games who are a gaming company who produced the game league of legends. Riot Games’ HQ is based in sunny Santa Monica, California, but we’ve got 12 offices across the globe. Our international teams ensure that player experiences aren’t lost in translation. The unique point of sale is how league of legends is one of the most popular games within their platform.League of Legends is a fast-paced, competitive online game that blends the speed and intensity of an RTS with RPG elements. Two teams of powerful champions, each with a unique design and play style, battle head-to-head across multiple battlefields and game modes. With an ever-expanding roster of champions, frequent updates and a thriving tournament scene, League of Legends offers endless replay ability for players of every skill level. Join the world's largest online gaming community: make friends, form teams and battle tens of millions of opponents from countries across the globe, then exchange strats on reddit, YouTube, the forums and beyond. The roles which would normally be used in these situations such as a director, someone who selects or develops content which would be used within the broadcast. Writer within the radio industry is based on while the broadcast is on going while someone at the same time is writing it down. A Voice actor, someone who acts out the scenes or other situations to make it seem alive to the listeners. Finally, a technical support gives support with hardware or software so that theirs no problem with hardware within broadcasting or editing.
Budget- This would be considered if I were in a radio station which is presenting the advert within a large regional scale station:
£1,500 per week if shown in a local radio station
£3000 per week if regional scale station
Creative costs £200-£300
A £25,000 campaign over a year will likely need a few different advertisements. At this level of investment, a jingle or audio identifier would be useful so listeners start to recognise your ads as soon as they hear them.
A £250,000 campaign over a year might be worth licensing a famous song for £25,000 so your brand really stands out. airtime
Expect to be spending £1,500 a week on a larger local or a regional station. £2 per thousand people
However since I am producing a advertisement independently without any support it would cost £0.
The target audience is mostly people who can afford to donate for a good cause which would probably be in the age groups of 11+ but also all genders, but also are interested in helping others and have a interest in beating cancer through manipulating their emotions and interest within the advert.
Target audience of this product which is advertising league of legends as a game instead of the company itself would be appealing to the age groups of 16+ due to the violence within the game and people to pay for things within the game. The game would be within all genders and are interested in playing the game.
Script 1 (Male voice actor), explosive sound track within the background
(music-Europe-the final countdown)
Are you ready to join the fight summoner?
(pause 2 seconds)
(music in sound bed- warrior- imagine dragons)
to work as a team to the enemy
(pause 2 seconds)
Use our amazing and growing community to get updated into the Rift
(pause 2 seconds)
Challenge yourself and friends to enhance your skills to become legendary or even go like
(pause 2 seconds)
(low drone sound effect with the warriors song stop at this point) Now ill ask you again
(pause 3 seconds)
Are you ready?
(pause 2 seconds)
(sound effect low drone) For more info go to http://euw.leagueoflegends.com
(pause 2 seconds)
(sound effect of when riot present their logo) Riot Games, for the players
Style and persuasive techniques
I added the persuasive techniques such as desire of pride to get people to try out the game to not miss out on the fun and never miss a opportunity due to their pride of loosing a fun experience. The styles I used in this script are factual since this scripts talk more about the community and the benefits outside the game experience to get the audience to feel that they belong in the community. Pastiche since the script is promoting the product of riot games 'league of legends'.
Riot games, for the players
(with riot game official sound when showing their logo) (pause 3 seconds)
Join us on the summoner rift to fight for your gaming experience
(music- paramore- now) (pause 3 seconds)
We the summoners of league of legends who are judged on the experience of the
players, bring interesting and enjoyable play styles to millions your door step for FREE.
(music- paramore- now)
(pause 3 seconds)
Siege the mighty enemy towers
( sound effect of a building being blown up) (pause 3 seconds)
Defeat the monster within the depths of the corrupted jungles
(sound effect of something roaring in the background or screeching)
(pause 3 seconds)
And choose your fate
(low drone sound effect)
(pause 3 seconds)
People round the world are within the plain field of the rift, will you join them?
(low done sound effect)
(pause 2 seconds)
For more information go to league of legends dot com
(pause 2 seconds)
(low done sound effect)
Hurry, we'll be waiting for your wise decision
(low done sound effect)
The style I use in this script is a dramatic, teaser, complex but straight to the point advert since you can only know more detail about the community within the website which compared to the other script is completely different since this script talks more about the in-game experience. Long term style due to promoting the product of league of legends itself which would include on going experience and advertisement. I added the persuasive techniques such as desire of pride to get people to try out the game to not miss out on the fun and never miss a opportunity due to their pride of loosing a fun experience.
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