Treatment

client- The name of the client is Amnesty International

Placement its a international organisation which is founded within London and is based within the internet.

Type of client is a non governmental organisation focused on human rights. a non governmental organisation is a organisation which isn't part of the government nor get profit from the organisation.

Purpose of client allow people to protest for their ideal and have a human rights movement. Also its mainly for persuading people to come out and protest for human rights.

usp- They can get through difficult situations and are trustworthy to secure their customer identity but also to carry out the protest. They deliver results and save lives within a long term period. They collaborate with networks, organisations and campaigns across the world.

Persuasive techniques- we use peoples desires to speak out on what they believe in but also the guilt of not supporting the protest to help people in need of the support.
Repetition with the organisation's name and main focus of how they work.

The style of the advertisement would be serious since it's talking about protesting on human rights and also uses a more straight forward style so that viewers don't get confused on the main factors of the  advert.