planning for music video

Imagine dragons- Bleeding out

Genre-alternative rock are known for their mainstream rock play style, electronic music used to add some extra effects to their music instead of just instrumental features.

The style is quite dark and gloomy which would suggest that my use of lighting should be dark and gloomy to suggest to the audience the mood in a visual way, mainly soothing but on the 'bare my skin..." it gradually becomes aggressive. I could suggest the pace and the aggressive aspects within the use of cutting beat being reasonably fast so it's quick but the audience can still keep up with the visuals.

Length of the song is 3:43 seconds

Pace slow then gradually increases to a fast pace which would suggest that the aspect of the clips within that section would gradually increase the use of cutting to the beat for a fluent music video with the song.

Meaning of the song is about sacrificing for someone else, this could suggest the use of ho someone took a bullet for someone they loved as a sacrifice like a friend or lover to save them/protect them.

Imagery/Symbolism- The use of repetition of the quote 'bleeding out' suggest the importance to the audience to remember the quote to keep it such in their head so that they'll get the addicted to the song. The quote 'count my sins' suggest that the dark essence within the songs and that the person has done a lot of bad things but this isn't one of them which emphasis the concept of sacrificing for someone else's future which i'll use within the music video. The symbolism by the word 'scarecrow' would suggest the feeling that the person is having that he's just an object to block anyone from destroy the other person's future, who they're sacrificing themselves.

Lyrics

I'm bleeding out
So if the last thing that I do
Is bring you down
I'll bleed out for you
So I bare my skin
And I count my sins
And I close my eyes
And I take it in
I'm bleeding out
I'm bleeding out for you, for you.

When the day has come
That I've lost my way around
And the seasons stop and hide beneath the ground
When the sky turns gray
And everything is screaming
I will reach inside
Just to find my heart is beating

Oh, you tell me to hold on
Oh, you tell me to hold on
But innocence is gone
And what was right is wrong

'Cause I'm bleeding out
So if the last thing that I do
Is to bring you down
I'll bleed out for you
So I bare my skin
And I count my sins
And I close my eyes
And I take it in
And I'm bleeding out
I'm bleeding out for you (for you)

When the hour is nigh
And hopelessness is sinking in
And the wolves all cry
To fill the night with hollering
When your eyes are red
And emptiness is all you know
With the darkness fed
I will be your scarecrow

You tell me to hold on
Oh you tell me to hold on
But innocence is gone
And what was right is wrong

'Cause I'm bleeding out
So if the last thing that I do
Is to bring you down
I'll bleed out for you
So I bare my skin
And I count my sins
And I close my eyes
And I take it in
And I'm bleeding out
I'm bleeding out for you, for you.

I'm bleeding out for you (for you)
I'm bleeding out for you (for you)
I'm bleeding out for you (for you)
I'm bleeding out for you

'Cause I'm bleeding out
So if the last thing that I do
Is to bring you down
I'll bleed out for you
So I bare my skin
And I count my sins
And I close my eyes
And I take it in
And I'm bleeding out
I'm bleeding out for you, for you.

Proposal of music video

Since the concept of the song is sacrificing for other and the style which is used within the music video would be narrative since it tells the story of a big brother fighting to get money to give his younger sibling a better future by sacrificing his future, quite dark compared to their other songs I could suggest the I would use as a suggestion to the dark aspects would be the use of dark lighting or have a black and white filter to it. Within the start I would show a clip of someone who's been shot on the floor close up to their face zooming out from his face then gradually in a slow pace since the pace within the song at the start is quite slow, then shows another scenes which could be before that scene at the start to become like a fictional style to the video so show a setting and a guy who needs to fight to feed his family and then changes to the beat to another scene with him who is at their house trying to protect and feed his brother since their mum and dad have left them, the lighting would have to be grey and cloudy out side. Then, when it start heading to the 'I'm bleeding out' and speeds the pace up when it goes to a louder beat shows the fighter punching someone in a competition. This would create a fiction, aggressive style to it to maintain the thought of sacrificing in this case a story of sacrificing their own life for fighting to feed your family member for them to have a happier life. 

The techniques I will be using in this music video would be cutting to the beat to link the pace of the music into the video to give it a smooth way to transition through the video without making it look rough to the audience. I would also use for lighting would mostly use of grey gloomy sky's to make it still have a sense of the dark feel within the song to the visual aspects of the video. I would also be using mostly pan and zoom technique to also contribute to a smooth transition with cutting to the beat so it could could seen as a story that has more to come due to the transition. The camera types I would use are close ups and extreme close up and cut away/insert shot on the guy who's sacrificing his future for another to sense a symbolic entity within the video to show how he's suffering but only has one thing on his mind to keep going to save the other person from making his mistakes, mid shots and full body long shots within the clips of the fighting and where he's walking to the place he's going to fight and pauses in front of the school looks to it then walks away putting his hoodie up to suggest he's lost hope for himself but not on the other person. A establishing shot at the end of the video of the school to link to the thought of him loosing his hope.

Financially, I would feel that the production would cost depending on the props and costumes which would be around £100+, the camera would be £100-£300 depending on the quality of the camera. editing hardware and softwares would probably cost £0-£100, actors would be £5 per hour. However, since my equipment and actor have already been given to me the production costs of my video would be £0.

Final Radio Advert planning

Treatment 1- 

Cancer Research which is a charity which is help beat cancer. The placement of Cancer Research is based in the UK however, is shown as a national charity which is seen frequently within advertisements within the middle of the day so that most of their audience is ready and aware of they're going to say within the advertisement since most of the adverts are based on help beating cancer through fun runs donations but sometimes it's about having awareness but not frequently. Purpose of the organisation is to raise money for exploring a cure for beating cancer. The roles which would normally be used in these situations such as a director, someone who selects or develops content which would be used within the broadcast. Writer within the radio industry is based on while the broadcast is on going while someone at the same time is writing it down. A Voice actor, someone who acts out the scenes or other situations to make it seem alive to the listeners. Finally, a technical support gives support with hardware or software so that theirs no problem with hardware within broadcasting or editing.  

Budget- This would be considered if I were in a radio station which is presenting the advert within a large regional scale station:

 £1,500 per week if shown in a local radio station
£3000 per week if regional scale station

Creative costs £200-£300

A £25,000 campaign over a year will likely need a few different advertisements. At this level of investment, a jingle or audio identifier would be useful so listeners start to recognise your ads as soon as they hear them.

A £250,000 campaign over a year might be worth licensing a famous song for £25,000 so your brand really stands out. 

airtime
Expect to be spending £1,500 a week on a larger local or a regional station. £2 per thousand people

However since I am producing a advertisement independently without any support it would cost £0.

The target audience is mostly people who can afford to donate for a good cause which would probably be in the age groups of 11+ but also all genders, but also are interested in helping others and have a interest in beating cancer through manipulating their emotions and interest within the advert.

The unique selling point of cancer research that they have events such a charity runs, walks, Race for life and charity challenges to get people to donate and support cancer research while having fun with friends or family.



Script 1(male voice over) + ( sound bed would have mildly upbeat song so that the audience has the energy to listen and support our cause)

(2 steps from hell- moving mountains(no choir))
Have you suffered from a loss of a loved one to cancer?

(pause 2 seconds)

I too have suffered a loss of someone and that's why I need your help to beat cancer

(pause 1 second)

We of cancer research UK believe that if we as human beings can stop the spread of cancer and save victims to come, the world would be so much brighter 

(footloose music in the sound bed)
(pause 3 seconds)

And if want to stop the fear of cancer in the future we have the experts to encourage your spirits for the future.

(someone in the background like a doctor helping a patient) (Pause 3 seconds)

if 65% of people with your type of cancer responded to a treatment, then there is a two out of three chance that you will too

(Pause 3 seconds)

We allow fun and family friendly challenges to get you to participate in fighting off cancer

(pause 3 seconds)

Join cancer research today at cancer research UK dot org 

(Pause 4-5 seconds)

Let's beat cancer sooner!!!

Style
would be serious, bit factual,repetition and quite straight forward to get the listeners to be more aware and know what were talking about without thinking too hard about whats said. Use of rhetorical questions to get the audience to think before leading into more detail about the cause, alliteration to have a memorable aspect about the main features of some the the information within the advert. I try to use interest and desires/fears to manipulate the audience on wanting a better future and have less fear about being diagnosed with cancer. Use of repetition on future to emphasis the desire for a better future. I also used persuasive techniques of desire of a happy family activity which is due to me adding how it would give families a way to participate on supporting the charity but also have fun doing it.

Script 2( male voice over)

We are Cancer Research UK and we are here to ask YOU for help
(2 steps from hell- moving mountains(no choir)) (Pause 3 seconds)

cancer is spreading,  people are suffering so we need YOUR support to fight back cancer and save more innocent lives for a brighter future to come

(Pause 3 seconds)

Over millions of people are supporting and volunteering to find the cure for cancer, will you be the one out of many?

(pause 4-5 seconds)

Don't let the world suffer any longer
(footloose music in the sound bed) (pause 3 seconds)

Join Cancer Research today at cancer research uk dot org
(music stops by gradually fading away)

Style
would be serious, bit factual,repetition and quite straight forward to get the listeners to be more aware and know what were talking about without thinking too hard about whats said. I used repitition on the word suffering to appeal to the audiences fear of a corrupted future so that they feel that they need to give support to the research to prevent it. I used factual statistic that I got from the charities official website which would give a quick brief of whats cancer and how threatened are they to have it endanger their or a family members life. 
_________________________________________________________________________________

Treatment 2

The client is Riot games who are a gaming company who produced the game league of legends. Riot Games’ HQ is based in sunny Santa Monica, California, but we’ve got 12 offices across the globe. Our international teams ensure that player experiences aren’t lost in translation. The unique point of sale is how league of legends is one of the most popular games within their platform.League of Legends is a fast-paced, competitive online game that blends the speed and intensity of an RTS with RPG elements. Two teams of powerful champions, each with a unique design and play style, battle head-to-head across multiple battlefields and game modes. With an ever-expanding roster of champions, frequent updates and a thriving tournament scene, League of Legends offers endless replay ability for players of every skill level. Join the world's largest online gaming community: make friends, form teams and battle tens of millions of opponents from countries across the globe, then exchange strats on reddit, YouTube, the forums and beyond. The roles which would normally be used in these situations such as a director, someone who selects or develops content which would be used within the broadcast. Writer within the radio industry is based on while the broadcast is on going while someone at the same time is writing it down. A Voice actor, someone who acts out the scenes or other situations to make it seem alive to the listeners. Finally, a technical support gives support with hardware or software so that theirs no problem with hardware within broadcasting or editing. 

Budget- This would be considered if I were in a radio station which is presenting the advert within a large regional scale station:

 £1,500 per week if shown in a local radio station
£3000 per week if regional scale station

Creative costs £200-£300

A £25,000 campaign over a year will likely need a few different advertisements. At this level of investment, a jingle or audio identifier would be useful so listeners start to recognise your ads as soon as they hear them.

A £250,000 campaign over a year might be worth licensing a famous song for £25,000 so your brand really stands out. 

airtime
Expect to be spending £1,500 a week on a larger local or a regional station. £2 per thousand people

However since I am producing a advertisement independently without any support it would cost £0.

The target audience is mostly people who can afford to donate for a good cause which would probably be in the age groups of 11+ but also all genders, but also are interested in helping others and have a interest in beating cancer through manipulating their emotions and interest within the advert.

Target audience of this product which is advertising league of legends as a game instead of the company itself would be appealing to the age groups of 16+ due to the violence within the game and people to pay for things within the game. The game would be within all genders and are interested in playing the game.

Script 1 (Male voice actor), explosive sound track within the background

(music-Europe-the final countdown)
Are you ready to join the fight summoner?

(pause 2 seconds)


(music in sound bed- warrior- imagine dragons)
to work as a team to the enemy 

(pause 2 seconds)

Use our amazing and growing community to get updated into the Rift

(pause 2 seconds)


Challenge yourself and friends to enhance your skills to become legendary or even go like

(pause 2 seconds)
(low drone sound effect with the warriors song stop at this point) Now ill ask you again

(pause 3 seconds)

Are you ready?
(pause 2 seconds)
(sound effect low drone) For more info go to http://euw.leagueoflegends.com

(pause 2 seconds)
(sound effect of when riot present their logo) Riot Games, for the players

Style and persuasive techniques
I added the persuasive techniques such as desire of pride to get people to try out the game to not miss out on the fun and never miss a opportunity due to their pride of loosing a fun experience. The styles I used in this script are factual since this scripts talk more about the community and the benefits outside the game experience to get the audience to feel that they belong in the community. Pastiche since the script is promoting the product of riot games 'league of legends'.

Script 2( cool guys don't look at explosion within the background)+( male voice over)

Riot games, for the players
(with riot game official sound when showing their logo) (pause 3 seconds)

Join us on the summoner rift to fight for your gaming experience
(music- paramore- now) (pause 3 seconds)


We the summoners of league of legends who are judged on the experience of the 
players, bring interesting and enjoyable play styles to millions your door step for FREE.
(music- paramore- now)
(pause 3 seconds)

Siege the mighty enemy towers 
( sound effect of a building being blown up) (pause 3 seconds)

Defeat the monster within the depths of the corrupted jungles
(sound effect of something roaring in the background or screeching)

(pause 3 seconds)

And choose your fate
(low drone sound effect)

(pause 3 seconds)

People round the world are within the plain field of the rift, will you join them?

(low done sound effect)
(pause 2 seconds)


For more information go to league of legends dot com

(pause 2 seconds)
(low done sound effect)


Hurry, we'll be waiting for your wise decision
(low done sound effect)

The style I use in this script is a dramatic, teaser, complex but straight to the point advert since you can only know more detail about the community within the website which compared to the other script is completely different since this script talks more about the in-game experience. Long term style due to promoting the product  of league of legends itself which would include on going experience and advertisement. I added the persuasive techniques such as desire of pride to get people to try out the game to not miss out on the fun and never miss a opportunity due to their pride of loosing a fun experience. 

Evaluation of radio advert(official)

Process

The process used to produce my radio advert was first to produce four treatment and scripts which I researched one charity 'cancer research UK' and one product from a gaming company which is very popular which was riot games 'league of legends' by producing two scripts and one treatment for each companies or organisation to make sure I get a variety of examples so i could choose the best script and and product which I would be able to present to the client or producer. I then presented the treatments and scripts to a director or producer so that they could respond and collaberate with me on which script should we go through with through the regulation within the radio industry but also if the detail within the research in the treatment meet the criteria for the advert production and presentation. After that section of the process I started the recording part by going into a seperate room which has some features of sound proofing so that no interferences within my recording from the surroundings occur, I did this process within reaper so that I could have simple time transferring the recording to the editing section.

Editing 
 I then did the final attempt of editing the recording by using the techniques cutting the errors such as pauses that aren't planned and stutters which damage the clarity of the advertisement, trying to make the length of the advert adjust to the client criteria of 30 seconds or 40 seconds exactly, fading in some voice overs and sound effect so they are more fluent and harmonise well in the advert, I also applied sound effect and a sound bed which consist of riots official sound tracks which give the advert more in-game atmosphere and applying the sounds of what the audience will experience from the game if they join them, I tinkered with the volume so that the music is adjusted to the lower volume compared to the voice over so that the voice over can be pronounced from the audience perspective to allow them to simply listen to what we want to put forward of promoting the game and community, panning the sound so that some features of the advert gradually increases volume, this would allow a sense of movement within the advert to give bonus experience of other senses within using visual support through presenting images.

Creativity

The use of music I used within my radio advert is soundtrack I found within league of legends sound cloud which I then downloaded the following Hybrid Worlds used on the season 3 world championships as their theme, legends were born and the glory. I chose these soundtrack because it promotes the official themed music riot or their clients produce to suit the gameplay and dramatic atmosphere of the game to the audience. This also promotes the competitive factors of the game such as events like world championships, single nations tournaments and the ranked game mode on the game for serious gamers looking for a challenge. To test my techniques and processes I have within reaper I  blended the music within the sound bed to that they harmonies enough so that it gives multiple atmospheres to provide to the audience but also so that it doesn't stop the flow of the information being handed out to the viewers. For example within 21 seconds of the advert it goes from legends were born to the glory within the sound bed.

Within the tone of the voice over i tried to portray a dramatic in depth aspect with slight enthusiasm in the advert so the audience would feel quite intrigued and interested with the advert and listen to what I have to say till the very end. However, within the production of the advert my voice didn't go as planned since it was quite malo toned which even though the advert wasn't suppose to be up beat it lost the interest. But overall I feel it was quite successful with the voice over since even though my pitch was quite low I still improved the atmosphere by keeping up with the soundtrack and making it seem interesting to the viewers.

Overall opinion of the process

What I like or think was successful was the sound tracks which also includes the effects within the advert since I tried to makes it straight to the point through for example for "siege turrets" I applied the sound of explosion to give the audience a experience and feel of the atmosphere within the game by promoting the in-game experience for the players. I also like the music I used since they were both official sound tracks that were used within game event and  the game itself such as loading screen and lobby which gave my advert a profession look and identity to it. However, what could be improved is the choice of voice actor since I would prefer to have someone who could do a quite dramatic but also enthusiastic voice to get the audience more up for the challenged and interested in the product we're advertising.

Ideas for music video

Imagine dragons- Bleeding out
Genre-alternative rock, electronic music
The style is quite dark
mainly soothing but on the 'bare my skin..." it gradually becomes aggressive.
Length of the song is 3:43 seconds
Pace slow then gradually increases to a fast pace
Meaning of the song is about sacrificing for someone else


Paramore - playing god
Genre alternative rock, pop punk
style is quite angry and provocative
length is 3:19 seconds pace is starts off from a medium pace but then stay to a faster pace.
meaning is ignorance and revenge on her band mates from doing so not too long ago.
imagery using the ropes tied around people who represent ignorance= trying to not allow ignorance from hurting or spreading the people.
magnifying glass= showing how she sees who the people truly are and how she seeing the bad things of them like they do to other people to hurt them and make themselves feel better.
Narrative- since it tells a story of a girl who is all nice but is hiding a huge secret of holding guys in her basement.

Task 2 Worksheet

lyric interpretation- This is directly following the lyrics within the visual aspects of the music video.

Extending or consolidating songs meaning changing the meaning of the song by the music video or adding more to the meaning of the song.

Focus on a performer- Use camera angle to centre towards the performer so that it focuses more to the performer for promoting the artist or band instead of the surrounding in the video.

lighting of mood- The use of lighting to emphasis the mood within the song so that the listener or viewers know what type of mood the song is suppose to be portraying such as sad, happy, protesting about something.

pace of cuts- This uses scenes in the video and change them by setting the times to change to the beat of the song so it feels smooth.


special effects(example)- Paramore- Brick by boring brick

Multi-magel- The script- six degrees of separation

cutting to a beat- All time low-a love like war

Miming and lip syncing- Ed Sheeran- Lego House

Animation- Imagine Dragons- Warriors

Reference to or include another artist- Zedd- stay the night ft. Hayley 

Narrative- Fall out boy- save rock and roll
Telling a story/situation within the music video

Impressionist- Paramore- ain't it fun
mood and atmosphere than the thought of meaning and concept in the video

Interpretation- Rebecca Black- It's Friday-portrays the lyrics through the visual aspects of the video

Surrealism- Fall out boy-sugar were going down
Portrays within the video weird imagery that seem not relevant to the song

as-live-all time low-wieghtless
 Pretending they are playing live by using a scene with people acting as a crowd but it actually as a live performance

Pastiche/ homage- owl city-when can i see you again (for Wreck it Ralph)Positive way of copying a aspect of a media product like giving respect to the product through presenting it their way in their video.

Treatment

client- The name of the client is Amnesty International

Placement its a international organisation which is founded within London and is based within the internet.

Type of client is a non governmental organisation focused on human rights. a non governmental organisation is a organisation which isn't part of the government nor get profit from the organisation.

Purpose of client allow people to protest for their ideal and have a human rights movement. Also its mainly for persuading people to come out and protest for human rights.

usp- They can get through difficult situations and are trustworthy to secure their customer identity but also to carry out the protest. They deliver results and save lives within a long term period. They collaborate with networks, organisations and campaigns across the world.

Persuasive techniques- we use peoples desires to speak out on what they believe in but also the guilt of not supporting the protest to help people in need of the support.
Repetition with the organisation's name and main focus of how they work.

The style of the advertisement would be serious since it's talking about protesting on human rights and also uses a more straight forward style so that viewers don't get confused on the main factors of the  advert.

Amnesty international commercial SCRIPT my example

Voice over(MALE)
Have you ever thought about speaking out for something that wrong in your life, but your too afraid it  make a difference?
(PAUSE)
Well amnesty international can be your voice to speak out your ideals.

We are Amnesty International UK. We work to protect men, women and children wherever justice, freedom, truth and dignity are denied.

As a global movement of over seven million people, Amnesty International is the world's largest grassroots human rights organisation. 

We are about people like Jabbar Salavan – a young activist who was sentenced to two and a half years in prison after calling for peaceful protests against the government. 

We are a independent, trustworthy and effective individuals who will allow a definite response to the action you are protesting against.

(pause)

Join amnesty international today at amnesty.org.uk

Unit 45.2

Production facilities
The location needed for a radio station to be broadcast are:

High building so that they can get high enough to get good signal which allows them to have less errors within streaming their station to their audience. For example 30 Leicester Square, London, WC2H 7LA on the top floor.

It also has to be secure as a radio station so that their expensive equipment is protected and has less risk of being stolen so that it doesn't effect the production of the radio station. For example if the mixing desk within the studio is stolen due to the lack of security they would have to buy another piece of important equipment and wait for it to be delivered which would delay the broadcasting of the station due to security issues.

Radio stations could be located in places where it can easily noticed but also easy to get a good reputation through places that are known for good advertisement spots so that they get noticed through the amount of people living around the area and could be interested in listening to their radio station.

Finally, a radio station should be also located near transport links so that people can get to work easier and quicker so that they can have not much errors on people getting lost on their way to work if they're new or a client is travelling to the radio station. This could also help out on the news by getting information on transportation delays without going far to get the information.

Describe types of spaces
 live room is where all the recording is taken when the voice actor or host is placed with all the microphone probably a dynamic, sound proofing on the windows and walls, music player or laptop/phone to play the music for the radio broadcast, headphones so that the host or voice actor can hear what they're saying and hear what the people within the main room want them to say without it being transferred into the recording(this would probably be a closed headphones so the sounds don't interfere with the recording) and some essentials such as a chair ,table or a air conditioning. They might also include a sound library which is used for finding samples of sound effects and recording file for the sound bed of the broadcast from the radio station.

The vocal room is very similar to the live room since it's based on producing recording or live broadcast for the station, however this is a much smaller space compared the live room and might consist of more then sound proofing within the room but also the live room could consist of wood panelling around the room to give of clarity to the sound.

 The main room consist of the editing with the sound engineer and maybe the producer if they want to make sure that every things running as planned. The equipment within this room would be a mixing desk to edit the feed from the microphone and transfer it to a laptop or desktop.

The in-house production is where the radio station produces individually the sound effects and voice acting without any support sourced outside of the station.

In other words a outsourced production is where you get people through emailing voice actors or sound editors to create material to be used on their radio station recording.

Equipment they need within the studio
Microphone and stand: dynamic-to record the voices the host is presenting on radio and the stand to keep the microphone still. The dynamic microphone is suitable mostly high volume access such as instrument and amplifiers and is unidirectional which means that its only picks up sound from one direction.
dynamic. including stands

Speaker- To amplify the sound of the instruments/song being played on the broadcast. This would also transfer the music coming from a device like a computer, smart phone or CD player so that it would be heard within the recording in a high quality.

Software- for example (sound broadcaster) To allow the station to edit any errors within the recording so the recording is more fluent and clear. For example, SAM broadcaster free download.

acoustic treatment sound proof walls/glass- so that no sound from the background which isn't needed within the broadcast doesn't interfere. This gives security within the recording

analogue/digital mixing desk- to allow the feed from the microphone to be adjusted and sent to one place. digital is simple setting and clearer sound compared to analogue

laptop- this would allow internet access so it's easier to stream over the internet to a wider audience, could also be used to access music to add to the radio station recording. But could also use a phone or CD player to access the music.

chair-These are use more for comfort of the people talking since they will be recording themselves for at least an hour or more

Air condition- similar to the reason of the desk and chairs is for the comfort of the host so that they can talk within the amount of time they need within damaging there health. This prevents any issue towards the radio companies employees which if the company was reported about a issue the employee complained about could screw their reputation as a company.


Headphones- You use closed headphone so that you can listen to what your saying but also listen to what people from the other side of the sound proof window is saying. this prevent any risk of errors within the recording and have less need to re-record to delay the broadcast. 

Equipment for broadcast

transmitter- to transmit what your recording through your laptop or pc and spread it live. This is needed to be connected to a antenna so that it can transfer the recording and stream it live. This is the reason why most commercial stations such as kiss fm and capital fm and extra are located within high places within Piccadilly circus.

Antenna
Antenna's are connected to transmitters which sends the recording to the antenna so that it can be spread out as a broadcast to people listening to the frequency. However for this to work they need a high location to reach out for a good signal to broadcast with. This is the reason why most commercial stations such as kiss fm and capital fm and extra are located within high places within Piccadilly circus.

The use of production music libraries within the radio station production is used to allow stations to play any music within the recording/broadcasting so that if someone within the audience asks for any music the station would be able to search it through their music library and play it within the time. The use of pre-recorded sound effects are used by keeping sounds from the past recordings or other sources like buying them from the internet or even buying sound libraries from quality companies so that they can place sound effects within the stations archives and play the sounds within broadcasts or recordings. This would be included with advertisement by getting sound effects to get the audience to know whats happening in the advert without using anything but sound since it's a radio advert.

Task 2: Production roles

Copywriter- They write advertising and marketing copy's to bring and show to the audience through the radio station, writes public relations to communicate for employees, clients, customers or just the public. Write technical material. But also, write speeches to promote their radio station.

Studio manager- The be in charge of the studio day to day basis, but also to motivate and lead staff so that tasks and idea are met to the right standards if it's for them as a station or for a client.

Creative producer- Creating the content for the station but also managing the processes within the station for live or recorded content. Creating original ideas through thorough research to apply within the broadcast of the station.

Voice over artist- To interpret the script to create a character to promote/present and portraying a product/or feature place that the radio station is promoting for a client. The equipment they would use are microphone so that they can transmit their voice to add into the advert or radio station broadcast, also closed headphones similar to presenter's use of equipment due to needing to listen to the people within the main room so they can improve on any errors made within the recording to make decision from the producer to re-take the recording.

Sound engineer- specialises in sound editing and recording the radio advert/station by adding sound bed and cutting out errors and manipulating recording and the feed of the radio studio. The equipment they would be using are mixing desks to edit the recordings within the microphone before the listeners hear it, sound library to input sound effect and bits of recording into the broadcast.

Presenter- to be the voice and to represent the whole radio station to the audience. They also establish relationships with the listeners and try to make them relax and just listen to the broadcast so that they can apply advertising and news feed live to the listeners. For example, within capital FM Pandora is one of the capital presenters. The equipment they use would be a dynamic microphone for broadcasting their content to the listeners, closed headphone to hear what the people within the main room are saying without the listeners over hearing and a devices which allows them to access the sound library such as smart phone, laptop or music player.

Journalist- identifying,researching and presenting the new interesting stories to present within their radio broadcast and give presenter some information to give to the listeners. Greater focus on information planning information, researching, writing and editing compared to a role of a radio reporter. 

research charities/public service for radio advert

Amnesty International

about

We are Amnesty International UK. We work to protect men, women and children wherever justice, freedom, truth and dignity are denied.

As a global movement of over seven million people, Amnesty International is the world's largest grassroots human rights organisation. We investigate and expose abuses, educate and mobilise the public, and help transform societies to create a safer, more just world. We received the Nobel Peace Prize for our life-saving work.

personal references

We are about people like Jabbar Salavan – a young activist in Azerbaijan who was sentenced to two and a half years in prison after calling for peaceful protests against the government. 

We are about people like Ben – a student at De Montfort University. In 2011 Ben joined thousands of others in writing to the Azerbaijan authorities to demand Jabbar’s release. It worked. Jabbar was freed by Presidential pardon that December, nearly two years earlier than intended. 

We are about people like Jenni Williams. Ten years ago she co-founded Women of Zimbabwe Arise, an organisation that campaigns for social justice. Since then, Jenni and other members of WOZA have been threatened and severely beaten by police. They are frequently arrested and have been charged with everything from ‘kidnapping and theft’ to ‘criminal nuisance’.

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1. Independent

Amnesty International is completely independent. We challenge human rights abuses 

2. Trusted

Amnesty’s work is underpinned by independent research in the field, firsthand eyewitness accounts and survivor testimonies, which are cross-checked with a network of trusted sources and experts. 

3. Long-term

Amnesty’s commitment to longterm campaigning delivers results and saves lives.  secure an international Arms Trade Treaty in 2013, the International Criminal Court in 2002, and a global convention against torture in 1984.

4. Comprehensive

Amnesty’s size enables us to work on a comprehensive range of human rights issues across the world and campaign more effectively. 

5. Individuals

Our Individuals at Risk work has changed thousands of lives around the world, helping to save people from torture, detention, harassment and other abuses.

6. Difficulty

We tackle difficult and complex issues that do not result in ‘quick wins’. 

10. Effective

Amnesty is one of the world’s most influential NGOs, with a track record of success. Yet in terms of how much we spend on our work, we are smaller than many people think. Because our campaigning work is done so effectively through our volunteer networks and individual members, we get a big ‘return on our investment’.